BMW Tagline Gained Market Traction in the '80s. When BMW first made a strong competitive push into the US. market in the early 1980s, It positions its brand as ” the only automobile that offer both luxury and performance”. At that time, consumers saw American luxury cars as lacking performance, and American performance cars lacking luxury. By relying on the design of its cars, its German heritage and aspect of a well conceived marketing program. Its clever slogan, " the ultimate driving machine" , effectively captured the two conflicting benefits of luxury and performance. With this initiative, BMW was a market success.
Biri marung" is a term in Chewa/Nyanja, a language spoken in Zambia, Malawi, and parts of Mozambique. It directly translates to "hyena in the sky" or "flying hyena. It is often used in folklore and traditional beliefs in African cultures to refer to supernatural beings or mysterious occurrences, particularly those associated with witchcraft or spirits. In music, "Biri Marung" is a popular Amapiano track released in November 2024 by South African artists Mr Pilato, Ego Slimflow, and Tebogo G Mashego, featuring Sje Konka, Focalistic, DJ Maphorisa, Scotts Maphuma, and CowBoii. The song has gained significant attention, with its official audio available on YouTube. Additionally, it has been featured on various music platforms, including Apple Music. The track has also inspired dance challenges and covers on social media platforms like TikTok, contributing to its viral status. "Biri Marung" has been recognized for its impact in the music industry...
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