BMW Tagline Gained Market Traction in the '80s. When BMW first made a strong competitive push into the US. market in the early 1980s, It positions its brand as ” the only automobile that offer both luxury and performance”. At that time, consumers saw American luxury cars as lacking performance, and American performance cars lacking luxury. By relying on the design of its cars, its German heritage and aspect of a well conceived marketing program. Its clever slogan, " the ultimate driving machine" , effectively captured the two conflicting benefits of luxury and performance. With this initiative, BMW was a market success.
I believe the answer may be yes. It's yes because two powerful states in Asia: China and Russia have consolidated authoritarian regime, that the end points may not be visible soon. These two forces are working tirelessly to globalize oligarchy and authoritarianism. Their gospels has been noised abroad. Their influences influences have been displayed in some nations (with pseudo democracy) in the global south, In Africa, liberal democracy have been badly weaken by the character of people in leadership: abuse of offices, stealing of public funds without questions and necessary punishments, plus rigging of presidential elections, leading to changing fortunes à nd quagmires. Beside, the curent hyper-inflation in Nigeria is blamed on the recent resurgence of Adams Smith and liberal economics doctrines (and partly by loyalty to Washington consensus: policies and insititios designed by the US government to globalize capitalism and it's associated cultural systems). The market is now
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