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Crafting a great Tagline can help you Sell your Skills and Gained Market Traction


BMW Tagline Gained Market Traction in the '80s. When BMW first made a strong competitive push into the US. market in the early 1980s, It positions its brand as  ” the only automobile that offer both luxury and performance”. At that time, consumers saw American luxury cars as lacking performance, and American performance cars lacking luxury. By relying on the design of its cars, its German heritage and aspect of a well conceived marketing program. Its clever slogan, " the ultimate driving machine" , effectively captured the two conflicting benefits of luxury and performance.  With this initiative, BMW was a market success. 

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