Kraft’s DiGiorno introduced a “rising crust” pizza, the first frozen pizza without a precooked crust, and reframed the frozen pizza category to include delivered pizza. With the tagline, “It’s not delivery. It’s DiGiorno,” the brand was a market success. In the reframed category, instead of being a premium-priced frozen pizza, DiGiorno now had a decided price advantage by being oft en half the price of delivered pizza. Further, its quality was now suggested to be comparable to delivered pizza. With this great campaign, sales went high from essentially nothing, making competition irrelevant by far!
I believe the answer may be yes. It's yes because two powerful states in Asia: China and Russia have consolidated authoritarian regime, that the end points may not be visible soon. These two forces are working tirelessly to globalize oligarchy and authoritarianism. Their gospels has been noised abroad. Their influences influences have been displayed in some nations (with pseudo democracy) in the global south, In Africa, liberal democracy have been badly weaken by the character of people in leadership: abuse of offices, stealing of public funds without questions and necessary punishments, plus rigging of presidential elections, leading to changing fortunes à nd quagmires. Beside, the curent hyper-inflation in Nigeria is blamed on the recent resurgence of Adams Smith and liberal economics doctrines (and partly by loyalty to Washington consensus: policies and insititios designed by the US government to globalize capitalism and it's associated cultural systems). The market is now
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