The Ransford's 6-month MBA mini in Marketing management has broad objectives: Introduce you to marketing discipline, its nature, scope and sub- divisions, as well as the validity or otherwise of the claim of marketing to the status of a management science. Equip you with core concepts marketing such as needs, wants and demand as well as company orientation towards the marketplace, including the important place they occupy in the practice of marketing. Examine the nature and importance of marketing strategies, customer insights, market segmentation, and development of marketing plan to achieve organizational objectives. Expose you to the knowledge of Marketing mix, the controllable variables in the hands of marketers Enable you to understand how marketing creates value for customers, organization and societal. Appreciate the concept of brand management, brand positioning, and marketing communication Understand integrated distribution and marketing at global mark
Publishes eclectic topics on human worldviews, desires; needs, wants; aspirations, choices, preferences, lifestyles, behaviours, values; social constructions, trends, culture, politics, religions, ---- and ultimately human perspectives. John lectures at the Ransford Global Institute- https://rtse.yolasite.com/