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Factors that drive wants

We live in society that all of us never want the same thing. However, what are factors that influence our wants?

In this post, let's unpack few of them speaking as we are walking:

1. Dreams: Everyday we dream of getting something done or reaching a certain goal. Those dreams lead us searching or seeking some objects (wants) to achieve or realize them.  A dream of getting marry by December 2025 could have led someone to engage a bank or insurance that offers "About to wed" products.

2. Urgency: urgency creates tension and want. If Kettle is boiling, you won't fold your hands. Urgency creates desperate want. A man in coma creates want for Oxygen. The Taliban takeover created want for moving Afghans.

3. Status Roles: Every status possess some roles and expectations. A new student resuming in a campus must want books, tablets or mini Laptop, change in wears and others. A pregnant woman or a soon-to-be-mum wants baby care products. Local farmers in Africa want hoes and cutlasses at every new rainy season.

Moreso, want is driven by society, the society of other people like me buy, use, wear, eat or drink things like this!




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