Consumers' Low spending-Aspiration led MTN created Supersaver. MTN Super Saver Plan is Customer-Compelling, an object of or driver of choice decision in the Telecoms space. Supersaver is a totally unique prepaid plan that ensures consumers talk more and pay less every day of the week. On MTN Super Saver, consumers will enjoy call rates of 10 kobo per second on all your MTN-to-MTN calls after your first minute of call during the day. Calls to other local networks will be charged at 30 kobo per second after your first minute of call for that day. Telecoms users will also enjoy call rates of 20 kobo per second on calls to USA, Canada, China and UK landline and access to other life-enriching services. As a postpaid customer, you will also have uninterrupted access to all MTN services without worrying about recharging your phone and then pay for what you use at the end of the month.
How do you create a digital strategy that involves customers in an energized social community? How do you create an engaged, active “go-to” website? Prophet's David Aaaker says, You must change the orientation of marketing from selling the offering, the brand, and firm to becoming an active partner with a shared interest program around a customer’s “sweet spot.” A sweet spot reflects customers’ “thinking and doing” time, beliefs and values, activities and passions, possessions or places they treasure. Ideally, it would be a part of, if not central to, their self-identity and lifestyle and reflect a higher-order value proposition, much beyond the benefits provided by the offering. To illustrate, Pampers went beyond diapers by creating the Pampers Village community that provides a “go to” place for all issues relating to babies and child care. Its five sections – pregnancy, newborn, baby, toddler, and preschooler – all have a menu of topics. Its online commu
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