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Carving out a Niche in an existing Industry can help you create object of choice decision, Like Aflac Insurance


 Aflac Insurance Created Customer-Compelling Values in American    Insurance industry. 

Insurance companies have had a particular hard time creating brand awareness as well as differentiating themselves. Aflac Inc. was relatively unknown until a highly creative ad campaign made Aflac one of the most recognized brands in the recent history. The lighthearted campaign features irascible duck incessantly squawking the company’s name, "Aflac" logo while consumers and celebrities loyal to its supplemental health insurance. the duck’s frustrated bid for attention appeals to consumers.

When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For nearly six decades, Aflac insurance policies have given policyholders the opportunity to focus on recovery, not financial stress. In the United States, Aflac is the leading provider of voluntary insurance. In Japan, Aflac is the number one life insurance company in terms of individual policies in force. Aflac individual and group insurance products help provide protection to more than 50 million people worldwide. 
Aflac winning question was: " Who’s going to help you pay for life necessities, if you get sick, hurt or can’t work? With this  initiative, sales were lifted by 28% in the first year the duck campaign was aired, and the name recognition went from 13% to 91%, making Aflac a market-success!

For seven consecutive years, Aflac has been recognized by Ethisphere magazine as one of the World’s Most Ethical Companies. In 2014, FORTUNE magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the 16th consecutive year. Also, in 2014, FORTUNE magazine included Aflac on its list of Most Admired Companies for the 13th time, ranking the company number one in the life and health insurance category. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com or espanol.aflac.com.

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