You can Use your Skills to Create New Product Subcategory Like Dell High-definition fun in an ultra-slim display.

and was a winner. Dell Ultra-slim helps PC users enjoy full high-definition viewing on a 23" monitor that’s incredibly slim, exceptionally sleek and environmentally conscientious.

Ultra-slim panel: Add design flair to virtually any space with Dell’s slimmest LED monitor ever.
Full high-definition viewing: Enjoy an incredible multimedia experience with Full HD (1920x1080 max.) resolution.
Environmentally conscientious design: Rest easy knowing your Dell S2330MX monitor is designed to be safe for your home and the environment with arsenic-free and mercury-free LED panels.

With this great marketing, Dell's profit jumps!

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Sweet Spot

How do you create a digital strategy that involves customers in an energized social community? How do you create an engaged, active “go-to” website? Prophet's David Aaaker says, You must change the orientation of marketing from selling the offering, the brand, and firm to becoming an active partner with a shared interest program around a customer’s “sweet spot.” A sweet spot reflects customers’ “thinking and doing” time, beliefs and values, activities and passions, possessions or places they treasure. Ideally, it would be a part of, if not central to, their self-identity and lifestyle and reflect a higher-order value proposition, much beyond the benefits provided by the offering. To illustrate, Pampers went beyond diapers by creating the Pampers Village community that provides a “go to” place for all issues relating to babies and child care. Its five sections – pregnancy, newborn, baby, toddler, and preschooler – all have a menu of topics. Its online ...

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