Hanes apparel recognized its equity in the advertising tagline, “Wait ‘til we get our Hanes on you.” By updating the look and feel of the tagline, using timely celebrities and evolving the ads to, “Look who we’ve got our Hanes on now,” the brand was able to climb higher in the consumers’ well of positive equity and updated Hanes image at the same time. That’s a marketing recipe for increasing consumer perceptions in the fashion space.
I believe the answer may be yes. It's yes because two powerful states in Asia: China and Russia have consolidated authoritarian regime, that the end points may not be visible soon. These two forces are working tirelessly to globalize oligarchy and authoritarianism. Their gospels has been noised abroad. Their influences influences have been displayed in some nations (with pseudo democracy) in the global south, In Africa, liberal democracy have been badly weaken by the character of people in leadership: abuse of offices, stealing of public funds without questions and necessary punishments, plus rigging of presidential elections, leading to changing fortunes à nd quagmires. Beside, the curent hyper-inflation in Nigeria is blamed on the recent resurgence of Adams Smith and liberal economics doctrines (and partly by loyalty to Washington consensus: policies and insititios designed by the US government to globalize capitalism and it's associated cultural systems). The market is now
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