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Update your personal or firm's brand Equity Like Hanes Apparel can help you win customers, the more


Hanes apparel recognized its equity in the advertising tagline, “Wait ‘til we get our Hanes on you.” By updating the look and feel of the tagline, using timely celebrities and evolving the ads to, “Look who we’ve got our Hanes on now,” the brand was able to climb higher in the consumers’ well of positive equity and updated Hanes image at the same time. That’s a marketing recipe for increasing consumer perceptions in the fashion space.

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