Skip to main content

Creating Products in a unique that Address Instant Needs Like Indomies Instant Noodles is Customer- Compelling



Dufil Foods introduced the Indomie brand, created a customer-compelling space called "Instant Noodles"  - a unique choice-space that is loved by  majority of Nigerians. It has grown to become a household name in Nigeria because of its delightful taste and wholesomeness. The Indomie brand has managed to transcend across all age groups, winning over the hearts and taste pallets of both the young and old.
Indomie made a remarkable impact on the Nigerian culinary landscape in just over a fifteen years in the Nigerian market. It has grown to become a trusted household name, synonymous with quality, taste and value. The Indomie range of products command a substantial degree of brand loyalty and an enviable “top of mind” status amongst its consumers who cut across all demographic segments in Nigeria.
Currently, the Indomie  instant noodles space holds approximately 74% market share of the Nigerian market, which has an estimated annual growth of 40%. Until 2006, the figure was 100% market share. There are currently 16 instant noodles producers contending for Indomie’s market domination, with more expected to commission production in Nigeria. Notwithstanding, the Company will continue to leverage its strong brand equity in order to maintain its competitive advantage and sustain the growth and profitability of its business activities.
Its aromatic flavor, affordability and availability for consumers with thin wallet have made it simply irresistible to its numerous consumers. The love for the brand has been so wide spread that Dufil Group, Manufacturers of Indomie, was able to launch several unique and savory flavors within a period of Ten years.

Comments

Post a Comment

Popular posts from this blog

What is Biri marung?

Biri marung" is a term in Chewa/Nyanja, a language spoken in Zambia, Malawi, and parts of Mozambique. It directly translates to "hyena in the sky" or "flying hyena.  It is often used in folklore and traditional beliefs in African cultures to refer to supernatural beings or mysterious occurrences, particularly those associated with witchcraft or spirits. In music, "Biri Marung" is a popular Amapiano track released in November 2024 by South African artists Mr Pilato, Ego Slimflow, and Tebogo G Mashego, featuring Sje Konka, Focalistic, DJ Maphorisa, Scotts Maphuma, and CowBoii.  The song has gained significant attention, with its official audio available on YouTube.  Additionally, it has been featured on various music platforms, including Apple Music.  The track has also inspired dance challenges and covers on social media platforms like TikTok, contributing to its viral status.  "Biri Marung" has been recognized for its impact in the music industry...
Post a Comment
Read more

The Seventh Generation of Computers

After the sixth generation of computers, which focuses on artificial intelligence (AI), quantum computing, and nanotechnology, the next generation will likely explore seventh-generation computers or beyond. These might include: 1. Quantum Computing at Scale Fully functional and accessible quantum computers capable of solving complex problems exponentially faster than current computers. 2 . Bio-Computing Computers that integrate biological components, such as DNA-based processors or neural tissue, mimicking human brain functionality. 3. Artificial General Intelligence (AGI) Computers that exhibit human-like cognitive abilities, understanding, learning, and reasoning in a general, adaptable way. 4. Neural Interfaces Direct brain-to-computer communication, allowing seamless interaction with technology using thoughts alone. 5. Molecular and Optical Computing Advanced technologies using light (photons) or molecules for faster, energy-efficient processing. 6. Self-Evolving Systems Machines t...
Post a Comment
Read more

Subcategory Competition could help firms deliver high sales; think Chobani!

In the future, branding and business in general is going to involve more subcategory creation and competition and less “my brand is better than your brand” competition. This is because, with rare exemptions, that is the only way to achieve real profitable growth. In category after category, real growth results not from market share increases, but from brands that have created a set of “must haves” that define a new subcategory and then manage that subcategory by becoming its exemplar. These brands continue to innovate and create a moving target. By managing the perceptions and attitudes toward the subcategory, the subcategory wins. I’ve previously discussed in my blog and my book, Brand Relevance a host of examples of brands that have created subcategories and won a subcategory battle. The Chrysler minivan, Asahi Super Dry, Enterprise-Rent-a-Car, Muji (the no- brand retailer), Patagonia, Zipcar, Tesla, Red Bull, IKEA, Gillette razors in India, the list goes on a...
Post a Comment
Read more