A worldview is a comprehensive framework of beliefs, values, attitudes, and assumptions through which an individual, group, or culture interprets and understands the world around them. It encompasses fundamental questions about existence, morality, purpose, and the nature of reality, shaping how people perceive and interact with the world, make decisions, and derive meaning from their experiences. Worldviews can be influenced by various factors including religion, culture, philosophy, personal experiences, and education. They serve as a lens through which individuals interpret reality and guide their actions and behaviors. Worldviews play a significant role in marketing. This is because they influence consumers' preferences, perceptions, and decision-making processes. Understanding and aligning with consumers' worldviews can be crucial for marketers to effectively communicate their brand message, develop products that resonate with their target audience, and create mar...
Publishes eclectic topics on human worldviews; Marketing including desires; needs, wants; aspirations, choices, preferences, lifestyles, behaviours, values; social constructions, trends, culture, politics, religions, ---- and ultimately human perspectives. John teaches online at the Ransford Global Institute: https://ransford.yolasite.com/