Hypo! created satchet-bleach, targeted at consumers of low-spending power, and become a synonym of consumer-bleach in Nigerian household owing to its quality, affordability and accessibility. Within the first quarter of launch, Hypo! becomes a leading brand in the bleach market for cleaning and whitening of clothes. Hypo is also the only brand investing heavily in consumer awareness towards bleach as an inexpensive disinfectant and cleaner by providing the consumer with samples free of cost for use. The sachet-bleach manifolds not only benefiting the consumer but also creating a customer-compelling market space excluding competition during purchase decision.
I believe the answer may be yes. It's yes because two powerful states in Asia: China and Russia have consolidated authoritarian regime, that the end points may not be visible soon. These two forces are working tirelessly to globalize oligarchy and authoritarianism. Their gospels has been noised abroad. Their influences influences have been displayed in some nations (with pseudo democracy) in the global south, In Africa, liberal democracy have been badly weaken by the character of people in leadership: abuse of offices, stealing of public funds without questions and necessary punishments, plus rigging of presidential elections, leading to changing fortunes à nd quagmires. Beside, the curent hyper-inflation in Nigeria is blamed on the recent resurgence of Adams Smith and liberal economics doctrines (and partly by loyalty to Washington consensus: policies and insititios designed by the US government to globalize capitalism and it's associated cultural systems). The market is now
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