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Introducing Existing Products in Sachet Sizes, Like Hypo! Bleach Drives Customer Loyalty

Hypo! created satchet-bleach, targeted at consumers of low-spending power, and  become a synonym of consumer-bleach in Nigerian household owing to its  quality, affordability and accessibility. Within the first quarter of launch, Hypo! becomes a leading brand in the bleach market for cleaning and whitening of clothes. Hypo is also the only brand investing heavily in consumer awareness towards bleach as an inexpensive disinfectant and cleaner by providing the consumer with samples free of cost for use. The sachet-bleach manifolds not only benefiting the consumer but also creating a customer-compelling market space excluding competition during purchase decision.

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