Introducing Existing Products in Sachet Sizes, Like Hypo! Bleach Drives Customer Loyalty

Hypo! created satchet-bleach, targeted at consumers of low-spending power, and become a synonym of consumer-bleach in Nigerian household owing to its quality, affordability and accessibility. Within the first quarter of launch, Hypo! becomes a leading brand in the bleach market for cleaning and whitening of clothes. Hypo is also the only brand investing heavily in consumer awareness towards bleach as an inexpensive disinfectant and cleaner by providing the consumer with samples free of cost for use. The sachet-bleach manifolds not only benefiting the consumer but also creating a customer-compelling market space excluding competition during purchase decision.

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What is Biri marung?

Biri marung" is a term in Chewa/Nyanja, a language spoken in Zambia, Malawi, and parts of Mozambique. It directly translates to "hyena in the sky" or "flying hyena. It is often used in folklore and traditional beliefs in African cultures to refer to supernatural beings or mysterious occurrences, particularly those associated with witchcraft or spirits. In music, "Biri Marung" is a popular Amapiano track released in November 2024 by South African artists Mr Pilato, Ego Slimflow, and Tebogo G Mashego, featuring Sje Konka, Focalistic, DJ Maphorisa, Scotts Maphuma, and CowBoii. The song has gained significant attention, with its official audio available on YouTube. Additionally, it has been featured on various music platforms, including Apple Music. The track has also inspired dance challenges and covers on social media platforms like TikTok, contributing to its viral status. "Biri Marung" has been recognized for its impact in the music industry...

Sweet Spot

How do you create a digital strategy that involves customers in an energized social community? How do you create an engaged, active “go-to” website? Prophet's David Aaaker says, You must change the orientation of marketing from selling the offering, the brand, and firm to becoming an active partner with a shared interest program around a customer’s “sweet spot.” A sweet spot reflects customers’ “thinking and doing” time, beliefs and values, activities and passions, possessions or places they treasure. Ideally, it would be a part of, if not central to, their self-identity and lifestyle and reflect a higher-order value proposition, much beyond the benefits provided by the offering. To illustrate, Pampers went beyond diapers by creating the Pampers Village community that provides a “go to” place for all issues relating to babies and child care. Its five sections – pregnancy, newborn, baby, toddler, and preschooler – all have a menu of topics. Its online ...

New ways to business capital

A Business capital, often referred to as capital in a business context, is the financial resources or assets that a company or a sole proprietorship uses to operate, invest, and grow. Traditionally, it can come from various sources, including: 1. Equity Capital: This is the money invested by the business owners or shareholders. It represents ownership in the company and can be in the form of common stock or retained earnings. 2. Debt Capital: Debt capital is borrowed money that the business must repay with interest. This can include loans from banks, bonds issued by the company, or other forms of debt financing. 3. Working Capital: Working capital is the money a business uses for its day-to-day operations, such as paying bills, salaries, and purchasing inventory. 4. Fixed Capital: Fixed capital refers to the funds invested in long-term assets like buildings, machinery, and equipment. 5. Venture Capital or Angel Investment: Startups and high-growth companies may secure capital from vent...

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