Skip to main content

Creating products or Services Targeted at Children, Like Friesland Campina' “ Peak school smart”, can help you win


Friesland Campina Introduced a Milk subcategory Targeted at Children. Friesland Campina, WAMCO Nigeria Plc, the Nigeria’s leading milk producers and  marketer of Milk introduced a new milk subcategory, named, ,  rolls out for school-aged children. Peak School Smart is a premium flavoured milk drink that helps your kids stay alert and learning.
Peak school smart milk is fortified with Iron. Iron deficiency (ID) is the most common cause of anemia worldwide.Globally, approximately 25% of school-aged children are anemic, with iron deficiency the cause of about half of all cases. Iron deficiency, which has been associated with impaired cognitive and physical development, is caused by a lack of dietary iron and, in developing countries, by parasites such as hookworm and schistosomiasis. The daily intake of iron has shown to benefit children development by the European Food safety Authority {EFSA}.
Peak school smart is fortified with omega 3 & 6. Peak school smart milk is fortified with Vitamin B.  Vitamin B complex is extremely beneficial for children. While B vitamins are essential for the human body, they are especially beneficial for children in their growing years. This is because vitamin B complex encourages mental and physical growth in children in their formative years. Peak School Smart provides a combination of essential macronutrients (carbohydrate, protein and fat) and micronutrients (B-vitamins, iron and iodine). These nutrients boost proper cognitive function in children.  Good nutrition is very important for a child’s brain to develop and function well, Peak School Smart, a delicious ready to drink flavoured UHT milk product is specially formulated for school-aged children. Peak School Smartis a small-sized 110 milliliter flavoured milk drink which pitches Peak directly into the school lunch pack. 

Comments

Post a Comment

Popular posts from this blog

Sweet Spot

How do you create a digital strategy that involves customers in an energized social community?  How do you create an engaged, active “go-to” website?   Prophet's David Aaaker says, You must change the orientation of marketing from selling the offering, the brand, and firm to becoming an active partner with a shared interest program around a customer’s “sweet spot.” A sweet spot reflects customers’ “thinking and doing” time, beliefs and values, activities and passions, possessions or places they treasure. Ideally, it would be a part of, if not central to, their self-identity and lifestyle and reflect a higher-order value proposition, much beyond the benefits provided by the offering. To illustrate, Pampers went beyond diapers by creating the Pampers Village community that provides a “go to” place for all issues relating to babies and child care. Its five sections – pregnancy, newborn, baby, toddler, and preschooler – all have a menu of topics. Its online commu
Post a Comment
Read more

New ways to business capital

A Business capital, often referred to as capital in a business context, is the financial resources or assets that a company or a sole proprietorship uses to operate, invest, and grow. Traditionally, it can come from various sources, including: 1. Equity Capital: This is the money invested by the business owners or shareholders. It represents ownership in the company and can be in the form of common stock or retained earnings. 2. Debt Capital: Debt capital is borrowed money that the business must repay with interest. This can include loans from banks, bonds issued by the company, or other forms of debt financing. 3. Working Capital: Working capital is the money a business uses for its day-to-day operations, such as paying bills, salaries, and purchasing inventory. 4. Fixed Capital: Fixed capital refers to the funds invested in long-term assets like buildings, machinery, and equipment. 5. Venture Capital or Angel Investment: Startups and high-growth companies may secure capital from vent
Post a Comment
Read more

Is Liberalism under attack?

I believe the answer may be yes. It's yes because two powerful states in Asia: China and Russia have consolidated authoritarian regime, that the end points may not be visible soon.  These two forces are working tirelessly to globalize oligarchy and authoritarianism. Their gospels has been noised abroad. Their influences influences have been displayed in some nations (with pseudo democracy) in the global south,  In Africa, liberal democracy have been badly weaken by the character of people in leadership: abuse of offices, stealing of public funds without questions and necessary punishments, plus rigging of presidential elections, leading to changing fortunes ànd quagmires. Beside, the curent hyper-inflation in Nigeria is blamed on the recent resurgence of Adams Smith and liberal economics doctrines (and partly by loyalty to Washington consensus: policies and insititios designed by the US government to globalize capitalism and it's associated cultural systems). The market is now
Post a Comment
Read more