Skip to main content

Creating products or Services Targeted at Children, Like Friesland Campina' “ Peak school smart”, can help you win


Friesland Campina Introduced a Milk subcategory Targeted at Children. Friesland Campina, WAMCO Nigeria Plc, the Nigeria’s leading milk producers and  marketer of Milk introduced a new milk subcategory, named, ,  rolls out for school-aged children. Peak School Smart is a premium flavoured milk drink that helps your kids stay alert and learning.
Peak school smart milk is fortified with Iron. Iron deficiency (ID) is the most common cause of anemia worldwide.Globally, approximately 25% of school-aged children are anemic, with iron deficiency the cause of about half of all cases. Iron deficiency, which has been associated with impaired cognitive and physical development, is caused by a lack of dietary iron and, in developing countries, by parasites such as hookworm and schistosomiasis. The daily intake of iron has shown to benefit children development by the European Food safety Authority {EFSA}.
Peak school smart is fortified with omega 3 & 6. Peak school smart milk is fortified with Vitamin B.  Vitamin B complex is extremely beneficial for children. While B vitamins are essential for the human body, they are especially beneficial for children in their growing years. This is because vitamin B complex encourages mental and physical growth in children in their formative years. Peak School Smart provides a combination of essential macronutrients (carbohydrate, protein and fat) and micronutrients (B-vitamins, iron and iodine). These nutrients boost proper cognitive function in children.  Good nutrition is very important for a child’s brain to develop and function well, Peak School Smart, a delicious ready to drink flavoured UHT milk product is specially formulated for school-aged children. Peak School Smartis a small-sized 110 milliliter flavoured milk drink which pitches Peak directly into the school lunch pack. 

Comments

Post a Comment

Popular posts from this blog

What is Biri marung?

Biri marung" is a term in Chewa/Nyanja, a language spoken in Zambia, Malawi, and parts of Mozambique. It directly translates to "hyena in the sky" or "flying hyena.  It is often used in folklore and traditional beliefs in African cultures to refer to supernatural beings or mysterious occurrences, particularly those associated with witchcraft or spirits. In music, "Biri Marung" is a popular Amapiano track released in November 2024 by South African artists Mr Pilato, Ego Slimflow, and Tebogo G Mashego, featuring Sje Konka, Focalistic, DJ Maphorisa, Scotts Maphuma, and CowBoii.  The song has gained significant attention, with its official audio available on YouTube.  Additionally, it has been featured on various music platforms, including Apple Music.  The track has also inspired dance challenges and covers on social media platforms like TikTok, contributing to its viral status.  "Biri Marung" has been recognized for its impact in the music industry...
Post a Comment
Read more

Sweet Spot

How do you create a digital strategy that involves customers in an energized social community?  How do you create an engaged, active “go-to” website?   Prophet's David Aaaker says, You must change the orientation of marketing from selling the offering, the brand, and firm to becoming an active partner with a shared interest program around a customer’s “sweet spot.” A sweet spot reflects customers’ “thinking and doing” time, beliefs and values, activities and passions, possessions or places they treasure. Ideally, it would be a part of, if not central to, their self-identity and lifestyle and reflect a higher-order value proposition, much beyond the benefits provided by the offering. To illustrate, Pampers went beyond diapers by creating the Pampers Village community that provides a “go to” place for all issues relating to babies and child care. Its five sections – pregnancy, newborn, baby, toddler, and preschooler – all have a menu of topics. Its online ...
Post a Comment
Read more

New ways to business capital

A Business capital, often referred to as capital in a business context, is the financial resources or assets that a company or a sole proprietorship uses to operate, invest, and grow. Traditionally, it can come from various sources, including: 1. Equity Capital: This is the money invested by the business owners or shareholders. It represents ownership in the company and can be in the form of common stock or retained earnings. 2. Debt Capital: Debt capital is borrowed money that the business must repay with interest. This can include loans from banks, bonds issued by the company, or other forms of debt financing. 3. Working Capital: Working capital is the money a business uses for its day-to-day operations, such as paying bills, salaries, and purchasing inventory. 4. Fixed Capital: Fixed capital refers to the funds invested in long-term assets like buildings, machinery, and equipment. 5. Venture Capital or Angel Investment: Startups and high-growth companies may secure capital from vent...
Post a Comment
Read more