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Creating products or Services Targeted at Children, Like Friesland Campina' “ Peak school smart”, can help you win


Friesland Campina Introduced a Milk subcategory Targeted at Children. Friesland Campina, WAMCO Nigeria Plc, the Nigeria’s leading milk producers and  marketer of Milk introduced a new milk subcategory, named, ,  rolls out for school-aged children. Peak School Smart is a premium flavoured milk drink that helps your kids stay alert and learning.
Peak school smart milk is fortified with Iron. Iron deficiency (ID) is the most common cause of anemia worldwide.Globally, approximately 25% of school-aged children are anemic, with iron deficiency the cause of about half of all cases. Iron deficiency, which has been associated with impaired cognitive and physical development, is caused by a lack of dietary iron and, in developing countries, by parasites such as hookworm and schistosomiasis. The daily intake of iron has shown to benefit children development by the European Food safety Authority {EFSA}.
Peak school smart is fortified with omega 3 & 6. Peak school smart milk is fortified with Vitamin B.  Vitamin B complex is extremely beneficial for children. While B vitamins are essential for the human body, they are especially beneficial for children in their growing years. This is because vitamin B complex encourages mental and physical growth in children in their formative years. Peak School Smart provides a combination of essential macronutrients (carbohydrate, protein and fat) and micronutrients (B-vitamins, iron and iodine). These nutrients boost proper cognitive function in children.  Good nutrition is very important for a child’s brain to develop and function well, Peak School Smart, a delicious ready to drink flavoured UHT milk product is specially formulated for school-aged children. Peak School Smartis a small-sized 110 milliliter flavoured milk drink which pitches Peak directly into the school lunch pack. 

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