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Creating Personalized Products for Consumers can help you make money, Like Jones Soda !


Jones Soda, founded by Petervan Stolk, in Seattle Washington, on the premise that  Generation Y consumers would be more accepting of new drink, if they discover it themselves. Jones Soda encourages consumers mostly its fans to send in personal photos via its website for possible on its labels. Although, only small number can be picked from the tens of thousands of entries, he approach helps to create relevance, emotion and connection, helping customers to purchase bottles with customized labels. Famous for usual flavours such as Turkey and Gravy, Pineapple Upside Down, Berrywhite, Purple carrot, and lemon Drop dead, Jones Soda has also added pithy words of wisdom, from customers, under the bottle cap to create additional relevance and distinctiveness.
With this Kinetizing initiative, revenue for 2006 exceeded $39 million and has been growing at 15-30% annually.

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