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Mobile or Take-with-you Trend can help you Create Customer-Compelling, Stuff Like MTN



In the Nigerian telecoms arena, browsing on the go trend led MTN introduced a customer-compelling space named, MTN Pulse: MTN Pulse is a prepaid mobile plan that allows MTN Pulse customers call other MTN Pulse customers at a special intra-community rate of 8.34 kobo per second after the first minute of 40 kobo, while calls to other non-Pulse customers/networks are charged at an inter-community rate of 25 and 30kobo after the first minute.
Benefits
  • No hidden charges or access fees
  • Lower tariffs
  • Instant data bonus valid for 7 days with the MTN Pulse Bonus
  • Discounted rates of N3 per SMS(Pulse to Pulse customers only)
  • MTN Pulse chat to other Pulse customers
  • Free on-net calls between 12:30am and 4:30am
With this kinetizing Marketing, the telecom giant was a market-success.

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