John Iduh Blog

  After reading this text, join Ransford Education Online to get more Here’s a simple little maxim: You get treated the way you teach people to treat you. So if you don’t like the way you’re being treated by someone in your life, look at how you’ve taught them to treat you.   Self-defeating people see reality for what it is, but they don’t want to accept it. They wish it were different, and they complain about it: “If only you were more like me, then I wouldn’t have to be upset at you right now. If only you were something different from what you are, I could be happier in my life.    If only oil prices hadn’t gone up, if only unemployment weren’t the way it is, if only, if only . . .” They look at the world and come to the conclusion that they should blame somebody else. You can tell by the vocabulary they use, by the very words that come out of their mouths. They say things like, “Please don’t bother me. I can’t—I’m having an anxiety attack.” Now, there is no creat...

  Start a Free Online course at Ransford One of the fundamental keys to success and inner peace is allowing yourself to be open to the infinite array of possibilities in your life. This is our topic for today. Having a mind that is open to everything sounds easy until you think about how much conditioning has taken place in your life, and how many of your current thoughts were influenced by geography, the religious beliefs of your ancestors, the color of your skin, the shape of your eyes, the political orientation of your parents, your size, your gender, the schools that were selected for you, and the vocation of your great-grandparents, to list only some possibilities.   You showed up here as a tiny infant capable of an infinite number of potentialities. Many of your choices remain unexplored because of a hopefully well-intentioned conditioning program designed to make you fit the culture of your caretakers. You probably had next to no opportunity to disagree with the cultura...

 A niche is a more narrowly defined customer group seeking a distinctive mix of benefits or values.  Marketers usually identify niches by dividing a market segment into subsegments.  For example, while Hertz, Avis, Eurocar and others specialise in airport rental cars for business and leisure travellers, Enterprise has attacked the low-budget, insurance-replacement market by primarily renting to customers whose cars have been written off or stolen. By creating unique associations with low cost and convenience in an overlooked niche market, Enterprise has been highly profitable. The objective of a niche competitor, such as The Body Shop, Porsche or Saab is to be a large fish in a small pool. The niche market customers have a distinct set of value requirements and they will pay a premium to the firm that provides the best market offering.  Niche markets are generally fairly small in terms of volume but constitute a sufficiently attractive size, profit and growth potenti...

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