How could AI help marketing get better? Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering unprecedented opportunities for businesses to understand, target, and engage with their audiences. Through its ability to analyze vast amounts of data quickly and accurately, AI enables marketers to make informed decisions, personalize experiences, and optimize campaigns in ways that were previously unimaginable. One of the key areas where AI excels in marketing is data analysis. AI algorithms can sift through immense datasets to uncover valuable insights about customer behavior, preferences, and trends. By analyzing this data, marketers can gain a deeper understanding of their target audience, allowing them to create more targeted and effective marketing strategies. AI also plays a crucial role in personalization. By leveraging AI-powered tools, marketers can deliver highly personalized content and experiences to their customers. For example, AI can analyze custome...
Publishes eclectic topics on human worldviews; Marketing including desires; needs, wants; aspirations, choices, preferences, lifestyles, behaviours, values; social constructions, trends, culture, politics, religions, ---- and ultimately human perspectives. John teaches online at the Ransford Global Institute: https://ransford.yolasite.com/