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  Expand your Brand management skills  with brand positioning ideas that deliver impacts in the world we live now . Wherever you are in your career— a Brand manager or someone dreaming to work in marketing, brand and product management functions— the Ransford's brand positioning program can help you achieve your goals.  Complete this course within 24  - 120 hours in 2 - 7 days, and get your certificate by  email instantly. All you need to do is to scroll down to fill and submit the enrollment form. Then download the course guide and start learning immediately. Follow this link to download the course guide

  Every human beings should have access to education. Neither economic nor financial condition should be a barrier to learning and adopting new skills.  Scroll down this page to fill the enrollment form now and start immediately. The Ransford's free online courses  listed were designed to grant you equitable access to education. While  y ou will gain new knowledge and harmonious development of your mind, you will also get a Certificate (FREE) at the end of a program, as well as acquiring new skills to update and enhance your resume/CV. Click here to learn more    

The Ransford's 6-month MBA mini in Marketing management has broad objectives: Introduce you to marketing discipline, its nature, scope and sub- divisions, as well as the validity or otherwise of the claim of marketing to the status of a management science. Equip you with core concepts marketing such as needs, wants and demand as well as company orientation towards the marketplace, including the important place they occupy in the practice of marketing. Examine the nature and importance of marketing strategies, customer insights, market segmentation, and development of marketing plan to achieve organizational objectives. Expose you to the knowledge of Marketing mix, the controllable variables in the hands of marketers Enable you to understand how marketing creates value for customers, organization and societal. Appreciate the concept of brand management, brand positioning, and marketing communication Understand integrated distribution and marketing at global mark

 Learn with videos from great Data Professionals  Easily create spreadsheets from templates or on your own and use modern formulas to perform calculations.  Create accounting information including payroll, journals, stock reports, trial balance as well as balance sheet. Use a table to filter, sort and see totals. Get a better picture of your data. Easily create forecasts to predict trends with just a click. Connect to your trusted Power BI data sources.  Discover Power BI tables available to you through the data types gallery and connect to live, trusted data coming directly from Power BI.  Get insights in Excel 2021 version. Learn with the Microsoft's Dany Hoter and other Data Professionals. Join Ransford to start learning immediately.  Click here to start your Excel class

 Learn Accounting to help you better record and report financial activities in Organizations. Accounting will equip you with knowledge and principles of transaction recording and enable you to understand business activities in your organization and how it operates, as well as communicate transaction information for decisions.  S tudents of accounting gain better understanding and practical applications of accounting concepts & techniques.  Accounting students  calculate transactions and communicate financial information in organizations.  Students learn essential concepts, theories, and insights in accounting. The system aims to provide learners with a thorough understanding of the principles of Accounting—a conceptual toolkit for making smart financial analysis and the confidence to clearly articulate those analysis to key stakeholders. Students receive course materials by E-mail to  study    on their mobile phone.  You will learn at home, in the office, in your store,

 If you are looking to work, live or study in an English-speaking country, then you must be able to demonstrate a high level of English language ability.  English is the third most spoken language in the world, with 379 million speakers worldwide. Being able to communicate in the native language of the country you wish to work or study in, has a wide range of benefits. It is also essential for job opportunities as well as integration into the community. The International English Language Testing System (IELTS) is designed to help you work, study or migrate to a country where English is the native language.  This includes countries such as Australia, Canada, New Zealand, the UK and USA. Your ability to listen, read, write and speak in English will be assessed during the test. Over three million people take IELTS every year. IELTS is accepted by more than 11,000 employers, universities, schools and immigration bodies around the world. Join Ransford IETS Coachig to startr now

  Click here to request further course descriptions and sample study materials for trial ` Ancient studies is  an interdisciplinary approach to examining the world of the ancient Greeks and Romans.  Students specifically study ancient architecture, sculpture, painting, art and other material remains. It is central to Classical Studies, and so students learn to master varieties of evidence.    Written texts, archaeological remains and the visual arts are equally important in forming a comprehensive understanding of antiquity. Thus, almost every Classical Studies course integrates the study and analysis of art and material culture into its course content.   The Advanced Certificate in Classical Studies has the following modules:   1.        History of the Ancient World 2.        The World of Prometheus 3.        Classical Greek Literature 4.        Classical Roman Literature 5.        Classical Mythology 6.        Ancient Philosophy 7.        Greek and Roman Philoso

  Click here to request course materials   Ancient studies is  an interdisciplinary approach to examining the world of the ancient Greeks and Romans.  Students specifically study ancient architecture, sculpture, painting, art and other material remains. It is central to Classical Studies, and so students learn to master varieties of evidence.    Written texts, archaeological remains and the visual arts are equally important in forming a comprehensive understanding of antiquity. Thus, almost every Classical Studies course integrates the study and analysis of art and material culture into its course content. The study of “classics” allows students to connect directly with the foundations of Western Civilization in art, literature, history, and science and appreciate how these seminal influences have shaped and continue to shape our culture, our ideas, our traditions.   Students who study Classics will increase their analytical and critical thinking skills as they examine and

  Top up your skills; learn how to handle life situations at Ransford  If you control your thoughts, as your feelings come from your thoughts, then you are capable of controlling your own feelings.  You control your feelings by working on the thoughts that preceded them. Simply put, you believe that things or people make you unhappy, but this is not accurate. You make yourself unhappy because of the thoughts that you have about the people or things in your life.  Becoming a free and healthy person involves learning to think differently. Once you can change your thoughts, your new feelings will begin to emerge, and you will have taken the first step on the road to your personal freedom. To look at the syllogism in a more personal light, let’s consider the case of Cal, a young executive who spends most of his time agonizing over the fact that his boss thinks he is stupid. Cal is very unhappy because his boss has a low opinion of him. But if Cal didn’t know that his boss thought he was st

  Join Ransford to Start leaning on mobile immediatly Feelings are not just emotions that happen to you. Feelings are reactions you choose to have. If you are in charge of your own emotions, you don’t have to choose self-defeating reactions. Once you learn that you can feel what you choose to feel, you will be on the road to “intelligence”—a road where there are no bypaths that lead to N.B.D.’s. This road will be new because you’ll see a given emotion as a choice rather than as a condition of life. This is the very heart and soul of personal freedom. You can attack the myth of not being in charge of your emotions through logic. By using a simple syllogism (a formulation in logic, in which you have a major premise, a minor premise and a conclusion based upon the agreement between the two premises) you can begin the process of being in charge of yourself, both thinkingly and emotionally. Logic—Syllogism MAJOR PREMISE: Aristotle is a Man. MINOR PREMISE: All men have facial hair. CONCLUSIO

  Top up your skills at Ransford Consumers’ needs and wants are fulfilled through market offerings—some combination of products, services, information, or experiences offered to a market to satisfy a need or a want. Market offerings are not limited to physical products. They also include services—activities or benefits offered for sale that are essentially intangible and do not result in the ownership of anything. Examples include banking, airline, hotel, retailing, and home repair services. More broadly, market offerings also include other entities, such as persons, places, organizations, information, and ideas. For example, San Diego runs a “Happiness Is Calling” advertising campaign that invites visitors to come and enjoy the city’s great weather and good times—everything from its bays and beaches to its downtown nightlife and urban scenes. And the Ad Council and the National Highway Traffic Safety Administration created a “Stop the Texts. Stop the Wrecks.” campaign that markets the

  Top up your skills with Advanced Certificate in Marketing at Ransford The most basic concept underlying marketing is that of human needs. Human needs are states of felt deprivation. They include basic physical needs for food, clothing, warmth, and safety; social needs for belonging and affection; and individual needs for knowledge and self-expression. Marketers did not create these needs; they are a basic part of the human makeup. Wants are the form human needs take as they are shaped by culture and individual personality. An American needs food but wants a Big Mac, fries, and a soft drink. A person in Papua, New Guinea, needs food but wants taro, rice, yams, and pork. Wants are shaped by one’s society and are described in terms of objects that will satisfy those needs. When backed by buying power, wants become demands. Given their wants and resources, people demand products and services with benefits that add up to the most value and satisfaction. Companies go to great lengths to le

  Top up your skills with Advanced Certificate in Marketing at Ransford Marketing, more than any other business function, deals with customers. Although we will soon explore more-detailed definitions of marketing, perhaps the simplest definition is this one: Marketing is engaging customers and managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering value and satisfaction. For example, Nike leaves its competitors in the dust by delivering on its promise to inspire and help everyday athletes to “Just do it.” Amazon dominants the online marketplace by creating a world-class online buying experience that helps customers to “find and discover anything they might want to buy online.” Facebook has attracted more than 1.5 billion active web and mobile users worldwide by helping them to “connect and share with the people in their lives.” And Coca-Cola has earned an impr

 Join the Ransford's Marketing Management program  Today’s successful companies have one thing in common: Like Emirates, they are strongly customer focused and heavily committed to marketing. These companies share a passion for satisfying customer needs in well-defined target markets. They motivate everyone in the organization to help build lasting customer relationships based on creating value. Customer relationships and value are especially important today. Facing dramatic technological advances and deep economic, social, and environmental challenges, today’s customers are reassessing how they engage with brands.  New digital, mobile, and social media developments have revolutionized how consumers shop and interact, in turn calling for new marketing strategies and tactics. It’s now more important than ever to build strong customer engagement, relationships, and advocacy based on real and enduring customer value. In this course Ransford discusses the exciting new challenges facin

  Join Ransford to top up your skills learning the new ways of positioning brands No company can win if its products and services resemble every other product and offering. As part of the strategic brand management process, each companyoffering must represent the right kinds of things in the minds of the target market. Consider how DirecTV has positioned itself. Click here to Learn more.   

 JOIN RANSFORD AND START IMMEDIATELY Expand your Brand management skills with time-honoured principles of creating brand. Wherever you are in your career— a Brand manager or someone dreaming to work in marketing, brand and product management functions— the brand creation program can help you achieve your goals. Complete this course within 24  - 120 hours in 2 - 7 days , and get your certificate by  email instantly. All you need to do is to scroll down to fill and submit the enrollment form. Then download the full course guide and start learning immediately.     Marketers of successful 21st-century brands must excel at the strategic brand management process. Creating strong brands that deliver on promise, and maintaining and enhancing the strength over time, is a management imperative. Strategic brand management combines the design and implementation of marketing activities and programs to build, measure, and manage brands to maximize their value. It has four main steps: Id

  APPLY FOR ACCOUNTING COURSES FREE AT RANSFORD ONLINE Learn Accounting to help you better record and report financial activities in Organizations. Accounting will equip you with knowledge and principles of transaction recording and enable you to understand business activities in your organization and how it operates, as well as communicate transaction information for decisions.  S tudents of accounting gain better understanding and practical applications of accounting concepts & techniques.  Accounting students  calculate transactions and communicate financial information in organizations.    Ransford students learn essential concepts, theories, and insights in accounting. The program aims to provide learners with a thorough understanding of the principles of Accounting—a conceptual toolkit for making smart financial analysis and the confidence to clearly articulate those analysis to key stakeholders. Students receive course materials on Whatsapp & E-mail to  study 

 Ikeja Electric has announced the shutdown of its customers’ billing and vending channels and infrastructures for 48 hours between July 15 and July 17, 2022, to enable it to carry out a system upgrade. Learn about social issues in Africa at Ransford This disclosure is contained in a statement issued by the management of Ikeja Electric, where it advised its customers to buy energy ahead of the shutdown as they might not be able to access necessary information, vending and data. Ikeja Electric in the statement noted that this is because the ability of customers to perform these functions on its platforms may be impeded during this period of upgrade, adding that their engineers will ensure the completion of the upgrade within the scheduled time as well as minimize the impact on customer experience. The public notice by Ikeja Electric reads, ”Ikeja Electric wishes to notify its customers that in a bid to improve on our billing and other integrated platforms, we will be carryin

  Deafening the nation is a noice of confusion coming from the church shouting Islamization agenda! Islamization agenda!! Islamization agenda!!!  Take online courses in Politics at Ransford The falcon is screaming itself out, yet the falconet cannot hear. Justice is judged of her valiant and equity is executed on the street by her own beneficiaries. The center indeed can no longer hold. The voice of the shepherd is lost on the sheep to the subtle momentarily soothing whisper of the hireling luring it to the slaughter slab. Deafening the nation is a noice of confusion coming from the church shouting Islamization agenda! Islamization agenda!! Islamization agenda!!!  Of course this agenda is real but it is not something that noise and empty threat can drown.  Truth must be told this agenda is beyond our country. It's a drive by Islamic fundamentalists to have control of Africa, the strategic position, economy and size of Nigeria makes her a soft target for the realization

 Talk to your readers as if they're  facing you on the other side of a table.  The way to ensure your reader feels you are talking to them is to use one simple little word, over and over. That word is “you.” So in answer to the question that heads this idea, it is about you, if by you we mean the reader not the writer.   Here’s a great press ad for Magnet that begins by talking to the reader and never lets up . . . It’s only by getting to know you, your wants, needs, and desires that Magnet can create kitchens that are as individual as you are.   In 87 words of body copy, “you” or “your” appears eight times. There are just three references to Magnet. In fact that’s just about the perfect ratio of reader:writer at 2.7:1.   Why this works is because from the reader’s perspective, the copy is all about them: their concerns, their motivations, their problems.    It’s like talking to someone at a party who asks you lots of questions about yourself. We always warm to people like that bec

 After reading this text, join the Ransford Business School Online  and you get more     Take the example of Benetton, founded in Italy in 1965.   Benetton, which for years had enjoyed great success with a unique brand of clothing and provocative advertising, had to rethink its marketing strategy when new fast fashion competitors such as Zara and H&M entered the young fashion market and started capturing market share and brand loyalty through a comprehensive marketing strategy.    Zara understood the new patterns of consumer behaviour of teenagers and young adults – markets that craved new styles quickly and cheaply and were happy with ‘disposable clothing’.    Zara studied the marketing mix variables and saw that global supply network management, service process and physical evidence such as store layout and design were more important than traditional marketing expenditure on advertising. Zara’s advertising budget is 0.03 per cent of its revenues,4 which is very different to Bene

After reading this text, join the Ransford Business Schoo l Online, for more case studies. Ryanair is Europe’s most successful low-cost airline, carrying over 65 million consumers, with 563 routes connecting 26 European countries. Ryanair and other low-cost airlines such as easyJet and German Wings have opened up the skies to more passengers and have completely revolutionised air travel.    Since 1994, low-cost airlines have successfully matched a market need by capturing the imagination of overcharged Europeans travellers, tired of costly tickets but good service offered by national ‘flag carriers’ such as British Airways, Air France and Lufthansa.    Consumers all over Europe are happy to have €1 flights to Riga or €5 flights to Warsaw or even free flights to the major European capitals such as London, Paris, Rome, Berlin, Barcelona, Amsterdam and Copenhagen. Led by chief executive Michael O’Leary, Ryanair focuses its company effort on its low-cost marketing strategy , and uses a ra

  After reading this text, join Ransford Education Online to get more Here’s a simple little maxim: You get treated the way you teach people to treat you. So if you don’t like the way you’re being treated by someone in your life, look at how you’ve taught them to treat you.   Self-defeating people see reality for what it is, but they don’t want to accept it. They wish it were different, and they complain about it: “If only you were more like me, then I wouldn’t have to be upset at you right now. If only you were something different from what you are, I could be happier in my life.    If only oil prices hadn’t gone up, if only unemployment weren’t the way it is, if only, if only . . .” They look at the world and come to the conclusion that they should blame somebody else. You can tell by the vocabulary they use, by the very words that come out of their mouths. They say things like, “Please don’t bother me. I can’t—I’m having an anxiety attack.” Now, there is no creature known as anxiet

After reading this text, join Ransford to get more Think for a minute about an orange. When you squeeze it as hard as you can, what comes out? Orange juice, of course. But the question is, why does juice come out when an orange is squeezed? The answer is, because that is what’s inside.   Now, does it matter who does the squeezing? Does it matter how you do it, what instrument you use, or what time of the day you do it? No. When you squeeze an orange, what always comes out is what’s inside. Similarly, when you squeeze a person—that is, put pressure on them of any kind—and anger and hatred and stress and depression come out, it isn’t because of who is doing the squeezing or when they do it or how they choose to do it. It’s because that is what’s inside that person. If you don’t have it inside, it can never come out, no matter what your circumstances are. When somebody cuts you off on the freeway and you’re mad as hell, it isn’t because they cut you off that you’re so upset; it’s because

  Start a Free Online course at Ransford One of the fundamental keys to success and inner peace is allowing yourself to be open to the infinite array of possibilities in your life. This is our topic for today. Having a mind that is open to everything sounds easy until you think about how much conditioning has taken place in your life, and how many of your current thoughts were influenced by geography, the religious beliefs of your ancestors, the color of your skin, the shape of your eyes, the political orientation of your parents, your size, your gender, the schools that were selected for you, and the vocation of your great-grandparents, to list only some possibilities.   You showed up here as a tiny infant capable of an infinite number of potentialities. Many of your choices remain unexplored because of a hopefully well-intentioned conditioning program designed to make you fit the culture of your caretakers. You probably had next to no opportunity to disagree with the cultural and soc

 (I f you have interest in taking online courses, start a free certificate program at Ransford. )   Refuse to allow yourself to have low expectations about what you’re capable of creating. As Michelangelo suggested, the greater danger is not that your hopes are too high and you fail to reach them; it’s that they’re too low and you do. Have within you an imaginary candle flame that burns brightly regardless of what goes before you. Let this inner flame represent for you the idea that you’re capable of manifesting miracles in your life.   In every single case of a person experiencing a spontaneous healing or overcoming something that was considered to be impossible, the individual went through a complete reversal of personality. They actually rewrote their own agreement with reality. To experience Godlike spontaneous miracles, you must have a sense of yourself as Godlike. The Scriptures say, “With God all things are possible.” Now tell me, what does that leave out?   A mind that’s open t

 Find an opportunity to observe a tiny little green sprout emerging from a seed. When you do, allow yourself to feel the awe of what you’re seeing. A famous poet named Rumi observed, “Sell your cleverness and purchase bewilderment.” The scene of an emerging sprout represents the beginning of life. No one on this planet has even a tiny clue as to how all of this works. What is that creative spark that causes the life to sprout? What created the observer, the consciousness, the observation, and perception itself? The questions are endless.   A short while ago, Earthlings in the space program were moving a tiny vehicle on Mars via remote control. Invisible signals took ten minutes to travel through space and arrived to make right turns and instruct a scoop to pick up some Martian real estate to examine. We all marvel at such technological feats. But think about it for a moment. In an endless universe, Mars, our closest neighbor, is the equivalent of moving a billionth of an inch across th

 Having a mind that is open to everything and attached to nothing sounds easy until you think about how much conditioning has taken place in your life, and how many of your current thoughts were influenced by geography, the religious beliefs of your ancestors, the color of your skin, the shape of your eyes, the political orientation of your parents, your size, your gender, the schools that were selected for you, and the vocation of your great-grandparents, to list only some possibilities.  You showed up here as a tiny infant capable of an infinite number of potentialities. Many of your choices remain unexplored because of a hopefully well-intentioned conditioning program designed to make you fit the culture of your caretakers. You probably had next to no opportunity to disagree with the cultural and societal arrangements made for your life. There may have been some adults who encouraged you to have an open mind, but if you’re honest with yourself, you know that your philosophy of life,