Join Ransford to top up your skills learning the new ways of positioning brands No company can win if its products and services resemble every other product and offering. As part of the strategic brand management process, each companyoffering must represent the right kinds of things in the minds of the target market. Consider how DirecTV has positioned itself. Click here to Learn more.
John writes on trends, worldviews, lifestyles, and human behavior, exploring how people think, choose, and live. His work spans innovation, values, politics, religion, and philosophy, with a strong focus on culture, everyday life, and social change— examining alterations in the pattern of society. In addition to writing, John directs online programs at Ransford Global Professional Development LLC: https://ransford.yolasite.com/