Join Ransford to top up your skills learning the new ways of positioning brands No company can win if its products and services resemble every other product and offering. As part of the strategic brand management process, each companyoffering must represent the right kinds of things in the minds of the target market. Consider how DirecTV has positioned itself. Click here to Learn more.
John writes and publishes on a wide range of topics, including trends, worldviews, perspectives, desires, needs, wants, aspirations, choices, preferences, lifestyles, and behaviors. He also explores innovation, values, politics, religions, philosophy, and social constructions, with a particular focus on the anthropology of everyday life, culture, and social change— examining alterations in the pattern of society. In addition to writing, John directs online programs at: www.ransford.yolasite.com