Skip to main content

Core capabilities and distinctive competencies

Normally, most companies owned and control most of the resources that enter their businesses. These include human resources, materials, machines, information and energy.

But these have change significantly. Many companies now out-source less critical resources if they can get higher quality or lower cost.

India has developed reputation as country that can provide ample outsourcing support.

Nowadays th key is to own and nurture the resources and competencies that make up the essence of the company business.

Nike, for example does not manufacture most of its shoes, because a certain Asian manufacturer is more competent in this task. What Nike does instead is to nuture  its core capabilities: superiority in shoe design and merchandising.

A core capability has two features:

1. It makes significant contribution to customer value.

2. Competitors sometimes find it to imitate 

Competitive advantage is enjoyed most from when a company possesses distinctive capabilities

Core capabilities may be area of technical and production expertise, distinctive capabilities describes excellence in broader business processes.

Back in 1997, a silicon valley based NETFLIX demonstrate its capabilities by pioneering online DVD rental while most people were still struggling with their VCRs. The founder Reed Hastings that DVD was the home medium of the future.

He raised some funds, started,  attracted many customers and took the business public 2002.

NETFLIX distinctive capabilities was then, premised on overnight delivery, deep catalog of 65,000 movie titles, linked to proprietary search softwares, that allowed customers to search for obscure films and discover new one.

The Ransford Business School an online based institution offers great case stories about organizations and businessmen and women that have demonstrated what it takes to manage businesses successfully. It also offers 6 modules program in 3-Month only, a Mini MBA program designed to sharpen executives skills to perform extremely in their organizations.







Comments

Popular posts from this blog

What is Biri marung?

Biri marung" is a term in Chewa/Nyanja, a language spoken in Zambia, Malawi, and parts of Mozambique. It directly translates to "hyena in the sky" or "flying hyena.  It is often used in folklore and traditional beliefs in African cultures to refer to supernatural beings or mysterious occurrences, particularly those associated with witchcraft or spirits. In music, "Biri Marung" is a popular Amapiano track released in November 2024 by South African artists Mr Pilato, Ego Slimflow, and Tebogo G Mashego, featuring Sje Konka, Focalistic, DJ Maphorisa, Scotts Maphuma, and CowBoii.  The song has gained significant attention, with its official audio available on YouTube.  Additionally, it has been featured on various music platforms, including Apple Music.  The track has also inspired dance challenges and covers on social media platforms like TikTok, contributing to its viral status.  "Biri Marung" has been recognized for its impact in the music industry...

The world needs the Gifts and Skills that only you have

 TAP THE UNTAPPED. RELEASE THE RESERVOIR. Learn more at the Ransford Online School. Your life has the potential to fulfill your purpose. If, however, you imprison that potential, you rob your life of its purpose and fulfillment.  You and every other individual on this planet possess an awesome treasure. Too much of this treasure is buried every day, untapped and untouched, in the cemeteries of our world.  Much talent, skill and creativity have been lost to the world for want of a little courage. Many obscure men and women enter eternity pregnant with potential, with a still-born purpose. Living with ability brings responsibility. Dying with ability reveals irresponsibility. Everything in creation was designed to function on the simple principle of receiving and releasing. Life depends on this principle.  What if the plants refused to release the oxygen they possess or if we human beings refused to release the carbon dioxide we produce?  The result would be chaos...

Factors that drive wants

We live in society that all of us never want the same thing. However, what are factors that influence our wants? In this post, let's unpack few of them speaking as we are walking: 1. Dreams : Everyday we dream of getting something done or reaching a certain goal. Those dreams lead us searching or seeking some objects (wants) to achieve or realize them.  A dream of getting marry by December 2025 could have led someone to engage a bank or insurance that offers " About to wed " products. 2. Urgency : urgency creates tension and want. If Kettle is boiling, you won't fold your hands. Urgency creates desperate want. A man in coma creates want for Oxygen. The  Taliban takeover  created want for moving Afghans. 3. Status Roles : Every status possess some roles and expectations. A new student resuming in a campus must want books, tablets or mini Laptop, change in wears and others. A pregnant woman or a soon-to-be-mum wants baby care products. Local farmers in Africa want hoes ...