Skip to main content

Identifying Market value opportunities

How can you or a company uncover new value opportunities? Finding new value opportunities requires deep insight about the relationships among three spaces?

1. The market cognitive space:  This reflects existing ad latent needs such the need for safety, freedom, participation and even change 

2. The organizational competency space: This describes in terms of breath vs focused scope of business, depth which is physical vs knowledge scope of business

3.The partners resources space: This may include opportunities for horizontal and vertical partnership. While the horizontal collaboration could help exploit related market opportunities; the vertical partnership (or outsourcing) could help firm in the process of value creation.



Comments

Popular posts from this blog

What is Biri marung?

Biri marung" is a term in Chewa/Nyanja, a language spoken in Zambia, Malawi, and parts of Mozambique. It directly translates to "hyena in the sky" or "flying hyena.  It is often used in folklore and traditional beliefs in African cultures to refer to supernatural beings or mysterious occurrences, particularly those associated with witchcraft or spirits. In music, "Biri Marung" is a popular Amapiano track released in November 2024 by South African artists Mr Pilato, Ego Slimflow, and Tebogo G Mashego, featuring Sje Konka, Focalistic, DJ Maphorisa, Scotts Maphuma, and CowBoii.  The song has gained significant attention, with its official audio available on YouTube.  Additionally, it has been featured on various music platforms, including Apple Music.  The track has also inspired dance challenges and covers on social media platforms like TikTok, contributing to its viral status.  "Biri Marung" has been recognized for its impact in the music industry...

Professor Jahula and Student Anderson

Anderson a student of political philosophy at the University of Yakahuhu (a  pseudonym) had attended many philosophy classes but could not grasp the conepts. They were below the threshold of his comprehension. For this reason, he decided to visit Professor Jahula in his lone office to ask some few questions. Kindly read the dialogue below for details. Student Anderson: Good afternoon Prof. I believe you are fine fettle. How is your battle for  academic supremacy? Rosy, I posit. Please I have attended many of your classes on political philosophy but find it hard to grasp some concepts. Could you help? Professor Jahula : Good afternoon, Mr. Anderson. I've noticed you seem to be struggling with the concepts we've covered in our Political Philosophy class. Can you tell me what's been particularly challenging for you? Student Anderson : Yes Prof. I appreciate your concern. The truth is, I'm finding it quite difficult to grasp the essence of your teaching. It seems like we...

Should a blogger blogs on a single topic?

Some people think blog posts would focus on a niche-topic. I may not be rigght but my option is NO. A blog is known to a a regularly updated website or online platform where persons or  individuals or groups share their thoughts, information, and experiences in a conversational style.  Blog posts are usually displayed in reverse chronological order, with the newest content appearing first, but the content mustn't be niche-concentration.  Blogs cover a wide range of topics, including personal experiences, hobbies, news, and professional expertise. Whether a blogger should focus on a simple topic depends on their goals and target audience. Simple topics can be effective if they resonate with a broad audience and are presented in an engaging way.  However, niche or specialized topics can also attract a dedicated audience. Ultimately, it's essential for a blogger to choose a topic they are passionate about and can consistently create quality content for. The key is to pr...