Identifying Market value opportunities

How can you or a company uncover new value opportunities? Finding new value opportunities requires deep insight about the relationships among three spaces?

1. The market cognitive space: This reflects existing ad latent needs such the need for safety, freedom, participation and even change

2. The organizational competency space: This describes in terms of breath vs focused scope of business, depth which is physical vs knowledge scope of business

3.The partners resources space: This may include opportunities for horizontal and vertical partnership. While the horizontal collaboration could help exploit related market opportunities; the vertical partnership (or outsourcing) could help firm in the process of value creation.

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