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Selling vs Marketing

Sellers believe that consumers and businesses, if left alone won't buy enough of what is was made out of factory. Therefore organizations must go aggressive in persuading people to buy

In this thinking, the former Coca cola vice president, Sergio Zyman had posited that Marketing should sell more stuff to more people, more often for more money in order to make more profit.

Marketing on the other hand is work of helping people reach their goals and dreams. It is work of sensing into the problems of other people we have desire to serve, and helping them get what they have wanted or dreamt of.

Marketing expert, Seth Godin calls it a work of change. Seth asserts that marketers make change happen....making a stuff is insufficient....you never make impact unless you change someone..

Seth was right because barbers change us to look better. So the commercial drivers move us from point A to point B. And that is change too.

Or better,  Go to the:

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