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Mini MBA in Strategic Brand Management at Ransford Global Enterprises College

At the heart of any product that succeeds successfully in the marketplace, earning loyalty of consumers, lies a great brand that was planned with extra-care, good commitment, design and marketing execution.

A strong brand attracts consumer spending like perfume scents.

Consider P&G, one of the word's leading marketer of consumer packaged goods. Procter and Gamble scope and accomplishmentS have been amazing. 

Google, Facebook, TikTok and many others too have created widgets that matter to consumers both online.

In this course, we expose the students to the art of:

1. Gathering consumer knowledge and cultural values

3. Turning insights to products and services that matter

4. Brand design 

5. Crafting brand position in the age of abundance

6. Strategically adapting brands to global spaces

The program is delivered online via zoom and Google meet....

Duration
3-Month

Starting date
First week of every month





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