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Become a vigilant organization

Professor George S. Day of the Wharton School of the University of Pennsylvania sees market-driven organizations as excelling in three distinctive capabilities:

1. The capabilities of market-sensing

2. The competency of customer linking

3. The skill in channel bonding.

In terms of Market sensing, the professor believes that tremendous opportunities and threats often begin as "weak signals" from periphery of a business. 

George offers systematic process (as an advice to organizations) for developing peripheral vision attuned to changes in the environment. Get details at the:




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