Skip to main content

Marketing is:

Help a bling to cross a busy road.

Make a better photocopier for people who like making photocopies

Create a better search engine for people who like searching online.

Provide faster vehicles for those rushing to their workplaces.

Marking is indeed a generous act of helping others who dreamt of something they value, to reach those goals and dreams.

Starbucks help Americans drink better coffee.

IKEA created knock-down furniture for those who wanted furniture even at convenient pricing

EBAY built online auction site for people to sell used items.

One key is to understand consumers, their anthropology of everyday live and filter their feelings to create what they have dreamt of.

Ignore the ways of life of the Scammers.
They think they will be rich by stealing, by lying and by cheating on others. 

Just search to find wants and fill them!

Scammers are idiots. Only idiots reason through their anus.  Jettison their characters. They are destroyers of the social system.

Live away from scamming. Go for marketing that is generous, that do justice, as you will be amazed of what you have done for the humanity.

Comments

Popular posts from this blog

Is Liberalism under attack?

I believe the answer may be yes. It's yes because two powerful states in Asia: China and Russia have consolidated authoritarian regime, that the end points may not be visible soon.  These two forces are working tirelessly to globalize oligarchy and authoritarianism. Their gospels has been noised abroad. Their influences influences have been displayed in some nations (with pseudo democracy) in the global south,  In Africa, liberal democracy have been badly weaken by the character of people in leadership: abuse of offices, stealing of public funds without questions and necessary punishments, plus rigging of presidential elections, leading to changing fortunes ànd quagmires. Beside, the curent hyper-inflation in Nigeria is blamed on the recent resurgence of Adams Smith and liberal economics doctrines (and partly by loyalty to Washington consensus: policies and insititios designed by the US government to globalize capitalism and it's associated cultural systems). The market is now

Sweet Spot

How do you create a digital strategy that involves customers in an energized social community?  How do you create an engaged, active “go-to” website?   Prophet's David Aaaker says, You must change the orientation of marketing from selling the offering, the brand, and firm to becoming an active partner with a shared interest program around a customer’s “sweet spot.” A sweet spot reflects customers’ “thinking and doing” time, beliefs and values, activities and passions, possessions or places they treasure. Ideally, it would be a part of, if not central to, their self-identity and lifestyle and reflect a higher-order value proposition, much beyond the benefits provided by the offering. To illustrate, Pampers went beyond diapers by creating the Pampers Village community that provides a “go to” place for all issues relating to babies and child care. Its five sections – pregnancy, newborn, baby, toddler, and preschooler – all have a menu of topics. Its online commu

You can Create New Business Subcategory by altering an establish business category, competes in the pacific northwest, united states, turning the conventional idea of an original category upside down Like Umpqua Bank.

 Umpqua Bank competes in the pacific northwest, united states, turns the conventional idea of brand category upside down. Most consumers would never describe  a bank transaction a soul-satisfying, but Oregun-based  Umpqua Bank   become affiliated with cafe/retail categories in order to establish points-of-difference between itself nd other banks. Its stores offer music, coffee, wifi access, and of course, banking service. About a decade ago,  Umpqua  trailed U.S bank and Well-fargo in market share but later decided to go into new territory: Think bank across with your local Starbucks. No longer called bank or branches, “Umpqua Stores  were designed to stimulate cozy connection between customers, and feature computer cafe with wifi access and branded merchandise, including Umpqua’s own blend of coffee - must-have in the Northwestern United states, a coffee obsessed region. ”  Like starbucks,  Umpqua Bank  made musics part of its product mix. Working with portland’s Rumblefish,