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Develop community concepts

You can't satisfy everyone in the market. You don't have that chance. Not everyone wants the same cereal, hotel and restaurant, automobile, college or movie. 

Wal-Mart created stores of community concepts, reflecting communities they are located. 

Wal-Mart in Ft. Collins Colorado was designed in western flair. It has two-level art-deco-inspired unit to draw in wealthy African Americans in Baldwin Hills, California.

In an effort to cater for the fourth-largest  Amish community, in the middlefield Ohio in US, Walmart offered hitching posts outside for horse and buggies, block ice for refrigerators, and a huge assortment of denim fabric for making work pants.

These were designs to reflect the communities the outlets were located.

Define your market. Profile your buyers. Think about their dreams and desires.

And you will win.


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