You can Create new market or product subcategory like Keurig

Creating new markets or Category or subcategory innovation  can  involve a change in a basic business model.  Keurig pioneered the “cup-at-a-time” pod-style brewing in the 1990s as an alternative to the existing coffee pot for the office, and later for the home. With a business model around selling K-cups, which come in 200 flavors and sell for around 50 cents, they have created a U.S. business approaching $4 billion.