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Help customers solve their problems like the way hammers help carpenters drive nails

 CUSTOMERS BUY PRODUCTS AND SERVICES THAT HELP THEM GET THEIR JOBS DONE. 

So create products and services to help customers get their jobs done.
 

In our study of new and existing markets we find that customers (both people and companies) have "jobs" with functional dimensions to them that arise regularly and need to get done.


 

When customers become aware of such a job, they look around for a product or service that will help them get the job done.
 

We know, for example, that carpenters buy hammers to drive nails to woods; people buy mowers so they can cut their lawns; they buy insurance to limit their financial risks; and they buy MP3 devices so they can manage and enjoy their music.

Learn more at the Ransford Business Training School

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