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Creating Relevance is the Ultimate way to dominate or staying relevant in a declining Market



The most serious threat facing most businesses in the dynamic business landscape is the loss of relevance because the business space they are serving is declining in people's attention. The markets are no longer buying what they perceived to be making. New industry or competitive arena have  emerged as direct or indirect competitors' innovations create "must haves." This dynamic can happen even if a business is still strong; customers are loyal; and the offering it provides has never been deteriorated.
Relevance dominates. If a group of customers wants a battery powered car it does not matter how much they love your hybrid brand; It will not be relevant. A newspaper can have the best new coverage supported by brilliant editorial staff, but if readers are diverted to cable news or blogs, relevance will decline. 
The ultimate solution is to innovate new relevance that will define a new business space or gain parity with timely competitors that have gain market recognitions and loyalty.

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