We’re living in an instant-gratification society that wants everything now. We want fast food, instant foods, instant drinks, and speedy services. We watch television while we surf the web. We listen to audio books while we drive. Most consumers feel like they don’t have enough free time in their lives. Because of this, the desire for convenience is a precious commodity in our culture that is highly sought after. Does your product or service offering contain the emotional desire for convenience and instant? If it does, are you motivating consumers to buy convenience from you to save their time? Remember that, in our instant society, consumers are not buying your product as much as they are buying the convenience it offers them, and time saving. Don’t get stuck on selling the widgets you make. Instead, show consumers how your widget save them precious time. You will end making money, surprisingly.
We’re living in an instant-gratification society that wants everything now. We want fast food, instant foods, instant drinks, and speedy services. We watch television while we surf the web. We listen to audio books while we drive. Most consumers feel like they don’t have enough free time in their lives. Because of this, the desire for convenience is a precious commodity in our culture that is highly sought after. Does your product or service offering contain the emotional desire for convenience and instant? If it does, are you motivating consumers to buy convenience from you to save their time? Remember that, in our instant society, consumers are not buying your product as much as they are buying the convenience it offers them, and time saving. Don’t get stuck on selling the widgets you make. Instead, show consumers how your widget save them precious time. You will end making money, surprisingly.
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