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Reasons People Buy Products can help Your Skills to Create Value





There are two reasons consumers buy products and services. There is the logical reason and there is the psychological reason. Most people believe they buy from the logical, rational, objective viewpoint. However, the true reason consumers make purchases has much more to do with the intangible emotions, feelings, passions and personal desires and even aspirations. Business people should  focus on the psychological reasons behind why consumers make purchases, because that is how consumers really make their ultimate decisions.

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