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Create Products For SSWD Groups: The Single; The Separated; The Widowed and The Divorced.






More people are divorcing or separating, choosing to marry later, or marry without the intention of having many children. Each group has distinct set of needs and buying habits. People in the single, separated, widowed or divorced (SSWD) groups need smaller apartments; inexpensive and smaller appliances; furniture and furnishings; and small size foods and detergent packages. If you create products targeted at the people who live alone and value convenience, you will be market-successful.

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