Creating new Product or set of products that carve out a Fresh Niche in an Existing Category Brings Market-Success.

Consider the Energy Bar Industry. The Energy market which was pioneered by PowerBar, ultimately fragmented into a variety of subcategories, including  those directed at specific segments - such as Luna Bar for women - and some possessing specific attributes  - such as Protein-Associated Balance and the Calorie-Control Bar  Pria. Each represents a subcategory for which the original PowerBar was not relevant.