Creating new Product or set of products that carve out a Fresh Niche in an Existing Category Brings Market-Success.
Consider the Energy Bar Industry. The Energy market which was pioneered by PowerBar, ultimately fragmented into a variety of subcategories, including those directed at specific segments - such as Luna Bar for women - and some possessing specific attributes - such as Protein-Associated Balance and the Calorie-Control Bar Pria. Each represents a subcategory for which the original PowerBar was not relevant.
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