Skip to main content

Attracting and Keeping Customers in Crucial market conditions

There are several Keys to Attracting and Keeping Customers in Crucial market conditions. However, based on the knowledge I have acquired from industries, I have the following suggestions for entrepreneurs:

  • Culture: Create a culture of having customers and prospects at the top of your organizational chart so that your beliefs, values, and behaviours emphasize on superior customer value and continual quest for new source of value; and then refine cross-functional teams to be more customer focused.

  •  Market Sensing: Continuous Sensing or studying emerging market trends and opportunities; reading and understanding customers and prospects so well that their choices, aspirations, needs , priorities and frame of reference are better understood.

  • Market Relating: Cordial Market Relating is necessary for creating and maintaining better relationship with customers such that a bond is formed between your firm and them, and competition is not considered during purchase decision.
  • Competitive Sensing: While sensing happenings in the  market landscapes, you will also anticipate competitive moves that aim to attack your weak points. . With aggressive competitive posture, Jack Welsh of GE advised his managers to “Hit their competitors before they are big enough for it to be a fair fight”.
  • Anticipatory Strategic Thinking: The clarity of what you will continuously learn about the markets and competitive moves will help us devise winning strategies that anticipates rather than react to market threats, changing conditions and opportunities. This will helpyou make accurate fact-based decisions for market success.

Comments

Post a Comment

Popular posts from this blog

What is Biri marung?

Biri marung" is a term in Chewa/Nyanja, a language spoken in Zambia, Malawi, and parts of Mozambique. It directly translates to "hyena in the sky" or "flying hyena.  It is often used in folklore and traditional beliefs in African cultures to refer to supernatural beings or mysterious occurrences, particularly those associated with witchcraft or spirits. In music, "Biri Marung" is a popular Amapiano track released in November 2024 by South African artists Mr Pilato, Ego Slimflow, and Tebogo G Mashego, featuring Sje Konka, Focalistic, DJ Maphorisa, Scotts Maphuma, and CowBoii.  The song has gained significant attention, with its official audio available on YouTube.  Additionally, it has been featured on various music platforms, including Apple Music.  The track has also inspired dance challenges and covers on social media platforms like TikTok, contributing to its viral status.  "Biri Marung" has been recognized for its impact in the music industry...
Post a Comment
Read more

The Seventh Generation of Computers

After the sixth generation of computers, which focuses on artificial intelligence (AI), quantum computing, and nanotechnology, the next generation will likely explore seventh-generation computers or beyond. These might include: 1. Quantum Computing at Scale Fully functional and accessible quantum computers capable of solving complex problems exponentially faster than current computers. 2 . Bio-Computing Computers that integrate biological components, such as DNA-based processors or neural tissue, mimicking human brain functionality. 3. Artificial General Intelligence (AGI) Computers that exhibit human-like cognitive abilities, understanding, learning, and reasoning in a general, adaptable way. 4. Neural Interfaces Direct brain-to-computer communication, allowing seamless interaction with technology using thoughts alone. 5. Molecular and Optical Computing Advanced technologies using light (photons) or molecules for faster, energy-efficient processing. 6. Self-Evolving Systems Machines t...
Post a Comment
Read more

Affirmative Action in Nigerian Politics

 Affirmative action is a policy or set of measures designed to address historical and systemic inequalities by promoting the inclusion and representation of marginalized or disadvantaged groups—such as women, ethnic minorities, or people with disabilities—in areas like education, employment, and political participation. Its primary aim is to level the playing field by providing opportunities that help correct imbalances caused by past discrimination or structural barriers. In political contexts, affirmative action can involve mechanisms such as quotas, reserved seats, or targeted appointments to ensure fair representation and foster social equity in governance and decision-making processes.  Affirmative action in Nigerian politics is both a product of historical necessity and a reflection of the country’s complex ethnic, regional, and gender dynamics. Emerging from a colonial legacy that entrenched disparities among the North, West, and East, Nigeria’s post-independence politi...
Post a Comment
Read more