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What Marketing Really Mean?


What is Marketing? Be it Advertising, Branding, research, internet or running a supermarket along a busy street of a heavy town, good! You are marketing when you identify human needs and strive to reach out to meeting such needs at profit. The profit may not come in terms of money as you think. It comes in brand equity, image a recognition or impact you make within the society you operate. 



Consider eBay which found that people were unable to locate some of the items they desired most. with that reason in mind, eBay created online auction clearinghouse. 


In similar wise, IKEA recognized that people wanted good furniture at a substantially lower price. Hence, IKEA created knocked down furniture. Both firms were marketing savvy, turning private social needs into profitable business opportunities.


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