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Kinetizing Marketing Will Work Wonders for You


Since I began, in the year 2010, my ongoing  research: studying industry dynamics,market spaces and changes in and around product  categories, I have been convinced that Kinetizing Marketing has the potential to help businesses become market-successful. This is because, my observation of the business landscape has clear evidence that: 

"a firm could develop great marketing supported by large budgets but will not make a dent or even move a needle unless it creates customer-compelling values that form new categories or subcategories, unless a new competitive arena in which the competitors were not effective emerged; and unless it kinetizes by  creating new market space that opens a defining gap from competition. Then success could be dramatic in terms of sales, profits, and market position". 
                                  
 Kinetizing marketing  was designed to Share insightful, innovative, winning strategies and breakthrough marketing accomplishments of successful organizations. The specific aim is to help Businesses use the Kinetizing Exemplary as guidance to Creating innovative offerings, Customer-compelling values, Must-Haves, people-will-be-willing -to-buy and new BUSINESS SPACE. 

With Kinetizing marketing, firms stand the chance of becoming market-successful, beyond compare! How?

Consider a Person looking fordetergent powder for washing clothes. Such person has several options as objects of choice decision: one wash, stain-removal, sparktly-clean, colour-protection and other relevant spaces. when one-wash is selected as purchase option, the brand, perhaps, Ariel that represents one-wash space in the minds of the consumer will automatically become market-successful. And it is the reason we are sensitized by Arielframe to focus on  "One wash"  - a customer-compelling space created in the detergent industry.


Amstel Malt  in the same wise, created mind-compelling space, "Low-sugar malt" in  the malt category.with this initiative, Amstel became relevant to sugar-conscious-consumers, the first choice during purchase decision.


In the mouth-care arena,similarly, Oral B Toothpastetells us to consider "strong Teeth" when the need for mouth-wash arises. With this initiative,competitive arguments were not on the radar screen". 


Above are Kinetizing Marketing exemplaries. Those  brands demonstrated that Kinetizing initiatives is a sure way to achieve real sales; and one lesson from them  is that:  "They created customer-compelling values and new market spaces capable of preventing their industry competitors from unleashing  assaults or gain visibility to be considered during customer-purchase decisions!

Kinetizing Marketing will help businesses:
  • Create Customer-compelling values and new market space.
  • Pioneer new categories or subcategories!
  • Innovate Must-haves, relevance or people-will-be-willing to buy!
  • Exclude competition from purchase option!
  • Prevent your brands from sinking into irrelevance!
  • Drive Customer Loyalty & Relationship!
  • and ultimately become market-successful.

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