John Iduh Blog

Modern marketing is not just about promoting products; it is about understanding customers deeply and creating meaningful value. Before any marketing strategy is developed, there are essential foundational steps that must be followed to ensure success. These steps begin with R, Research, which is the process of studying the market, understanding customer behavior, and identifying real needs. Without proper research, any marketing effort is based on assumptions rather than facts. After research, the next step is S, Segmentation. This involves dividing the market into different groups based on their needs, preferences, behaviors, or characteristics. Customers are not the same, and segmentation helps businesses recognize these differences so they can communicate more effectively with each group. The third step is T, Targeting. Since no company can serve every segment effectively, businesses must choose the specific group of customers they can serve best. Targeting allows companies to focu...