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Creating Relevance is One important way for you to build outstanding business




One important way to build a business with rare exceptions, is to innovate a product or service so relevant that people will see as a must-have. This means you will have to leverage your existing energies or strengths to develop offerings so innovative that they create customer “will-seek-after” that create and define a new business space for which competitors will not be considered. The goal is to win not by having a product preferred over competitors but because competitors were not considered in such arena. You strive not to be the best but relevant to the target market. Winning in this relevance initiative involves engaging in  innovation that will make a change in what people buy, and  manage perceptions and loyalty towards the purchase.

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