Outcome of interest

You've started something. A project.

You have put in your best. But a certain factor turns out to prove you wrong.

Purse!

That's not your fault. And it' isn't about you but about the work. You might need a better effort.

And that's an anomaly: An outcome of interest to make you think again and get better in what you do.

Practice creates outcome of interest: anomalies that helps us become better in professionalism.

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Sweet Spot

How do you create a digital strategy that involves customers in an energized social community? How do you create an engaged, active “go-to” website? Prophet's David Aaaker says, You must change the orientation of marketing from selling the offering, the brand, and firm to becoming an active partner with a shared interest program around a customer’s “sweet spot.” A sweet spot reflects customers’ “thinking and doing” time, beliefs and values, activities and passions, possessions or places they treasure. Ideally, it would be a part of, if not central to, their self-identity and lifestyle and reflect a higher-order value proposition, much beyond the benefits provided by the offering. To illustrate, Pampers went beyond diapers by creating the Pampers Village community that provides a “go to” place for all issues relating to babies and child care. Its five sections – pregnancy, newborn, baby, toddler, and preschooler – all have a menu of topics. Its online commu

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Is Liberalism under attack?

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