RANSFORD BUSINESS SCHOOL - ONE YEAR MBA PROGRAMS

The MBA programs aim to provide a comprehensive understanding of business principles, management strategies, and leadership skills to prepare individuals for leadership roles in various industries.

The programs help students to develop analytical, strategic, and decision-making abilities to navigate complex business environments.

Areas of Specializations:

1. Business Administration & Management

2. Marketing and Digital Business Management

3. Strategic management and policy studies

4. Mathematics and Decision Sciences

For details, lean more at:

https://ransfordbs.yolasite.com/

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Sweet Spot

How do you create a digital strategy that involves customers in an energized social community? How do you create an engaged, active “go-to” website? Prophet's David Aaaker says, You must change the orientation of marketing from selling the offering, the brand, and firm to becoming an active partner with a shared interest program around a customer’s “sweet spot.” A sweet spot reflects customers’ “thinking and doing” time, beliefs and values, activities and passions, possessions or places they treasure. Ideally, it would be a part of, if not central to, their self-identity and lifestyle and reflect a higher-order value proposition, much beyond the benefits provided by the offering. To illustrate, Pampers went beyond diapers by creating the Pampers Village community that provides a “go to” place for all issues relating to babies and child care. Its five sections – pregnancy, newborn, baby, toddler, and preschooler – all have a menu of topics. Its online commu

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