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Leveraging

Most of us want to get rich or reach the billionaire status without asking how it could happen. One secret is leveraging.

Leveraging typically refers to using a specific resource or advantage to amplify the impact of a situation or achieve a greater outcome with less effort. 

It often involves using borrowed capital or financial instruments to increase the potential return or risk of an investment.

Here are few examples of billionaire brands that made billions of dollars through leveraging:

1. Bill Gates created Microsoft systems that have been leveraged many times into value systems and applications including window operating system, spreadsheet, word processing, presentation designs  cloud service etc.

2. Google created search engine, Gmall, Meet, Calender, android, and more.

3. Intel had developed several versions of its processors, including Centrino, xeon Duo core, Core 2 duo, Core i3, Core i5, core i7  etc.

4. Honda applied its parent brand name in various categories: Cars, SUVs, Motorcycles, Trycles etc.

5. Apple gives us iphone, ipad, ipod, apple watch etc.

However, leveraging can also apply to other areas, such as technology, skills, or relationships, where you use existing assets or abilities to gain a strategic advantage or maximize results. 

It's a concept commonly used in finance, business, and various aspects of life to make the most of available resources. But think about leveraging even if you are a subsistent farmer.

Leveraging makes brands billionaires


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