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Win with Intersection Marketing!

 

Intersection Marketing has the potential to help businesses drive customer-following. This is because, my observation of the business landscape has clear evidence that: 
 "a firm could develop great marketing supported by large budgets but will not make a dent or even move a needle unless it creates customer-compelling space that that define what people want; unless a new competitive arena in which the competitors were not effective emerged; and unless it create market space that opens some defining gaps from competition. Then success could be dramatic in terms of sales, profits, and market position". 
 
In the Nigerian Telecomm space, Etisalat demonstrated Intersection Marketing:
  •  Etisalat Nigeria created Easycliq attuned Browsing-on-the-go trend.
  • Amstel leveraged Sugar Conscious Trend to create Low-sugar Malt
  • Yoplait matches its yogurt-Producing  to Eat-on-the go Trends resulting in  Gogurt.
  • MTN Nigeria observed that  People desire to spend Less when making calls. The result was Supersaver  Tariff Plan.
         

Would you like to to talk to me regards business concepts & Solutions, go to my website!

          

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