Skip to main content

Intersection Marketing helps business align to Markets!


Intersection Marketing  was designed to help businesses align to markets through insights from Business Intelligence. It aims to help firms Create Customer-compelling values that define what people would-be-willing -to-buy. With Intersection Marketing, firms stand the chance of succeeding successfully! 
Consider a Person looking for detergent powder for washing clothes. Such person has several options as objects of choice decision: 
  •  One-wash
  • Stain-removal
  • Sparktly-clean, colour-protection etc

 If one-wash is selected as purchase option, the brand, perhaps, Ariel that represents one-wash in the minds of the consumer becomes a choice driver, making other brands other brands irrelevant in the powdered-detergent space.  And this is the reason we are sensitized by Ariel frame to focus on  "One wash"  - a customer-compelling sweet spot, created in the detergent industry.
Amstel Malt  in the same wise, created mind-compelling space, "Low-sugar malt" in  the malt category. This initiative helps Amstel became relevant to sugar-conscious-consumers, the first choice during malt-purchase-decision.
In the mouth-care arena, similarly, Oral-B Toothpaste tells us to consider "strong Teeth" when the need for mouth-wash arises. With this initiative, competitive arguments were not on the radar screen". 
 The examples above demonstrated Intersection Marketing initiative. "They created Market-compelling values people were willing to buy.
 Intersection Marketing  help businesses:
  • Create Customer-compelling values people will be willing to buy.
  • Pioneer new categories or subcategories!
  • Innovate Must-haves,
  • Create relevance
  • Create people-will-be-willing to buy!
  • Exclude competition from purchase option during purchase decisions!
  • Prevent brands from sinking into irrelevance!
  • Drive Customer Loyalty & Relationship!
  • And ultimately marketing success.

For business concepts & Solutions, go to my website!

 

Comments

Post a Comment

Popular posts from this blog

What is Biri marung?

Biri marung" is a term in Chewa/Nyanja, a language spoken in Zambia, Malawi, and parts of Mozambique. It directly translates to "hyena in the sky" or "flying hyena.  It is often used in folklore and traditional beliefs in African cultures to refer to supernatural beings or mysterious occurrences, particularly those associated with witchcraft or spirits. In music, "Biri Marung" is a popular Amapiano track released in November 2024 by South African artists Mr Pilato, Ego Slimflow, and Tebogo G Mashego, featuring Sje Konka, Focalistic, DJ Maphorisa, Scotts Maphuma, and CowBoii.  The song has gained significant attention, with its official audio available on YouTube.  Additionally, it has been featured on various music platforms, including Apple Music.  The track has also inspired dance challenges and covers on social media platforms like TikTok, contributing to its viral status.  "Biri Marung" has been recognized for its impact in the music industry...
Post a Comment
Read more

Sweet Spot

How do you create a digital strategy that involves customers in an energized social community?  How do you create an engaged, active “go-to” website?   Prophet's David Aaaker says, You must change the orientation of marketing from selling the offering, the brand, and firm to becoming an active partner with a shared interest program around a customer’s “sweet spot.” A sweet spot reflects customers’ “thinking and doing” time, beliefs and values, activities and passions, possessions or places they treasure. Ideally, it would be a part of, if not central to, their self-identity and lifestyle and reflect a higher-order value proposition, much beyond the benefits provided by the offering. To illustrate, Pampers went beyond diapers by creating the Pampers Village community that provides a “go to” place for all issues relating to babies and child care. Its five sections – pregnancy, newborn, baby, toddler, and preschooler – all have a menu of topics. Its online ...
Post a Comment
Read more

New ways to business capital

A Business capital, often referred to as capital in a business context, is the financial resources or assets that a company or a sole proprietorship uses to operate, invest, and grow. Traditionally, it can come from various sources, including: 1. Equity Capital: This is the money invested by the business owners or shareholders. It represents ownership in the company and can be in the form of common stock or retained earnings. 2. Debt Capital: Debt capital is borrowed money that the business must repay with interest. This can include loans from banks, bonds issued by the company, or other forms of debt financing. 3. Working Capital: Working capital is the money a business uses for its day-to-day operations, such as paying bills, salaries, and purchasing inventory. 4. Fixed Capital: Fixed capital refers to the funds invested in long-term assets like buildings, machinery, and equipment. 5. Venture Capital or Angel Investment: Startups and high-growth companies may secure capital from vent...
Post a Comment
Read more