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Intersection Marketing helps business align to Markets!


Intersection Marketing  was designed to help businesses align to markets through insights from Business Intelligence. It aims to help firms Create Customer-compelling values that define what people would-be-willing -to-buy. With Intersection Marketing, firms stand the chance of succeeding successfully! 
Consider a Person looking for detergent powder for washing clothes. Such person has several options as objects of choice decision: 
  •  One-wash
  • Stain-removal
  • Sparktly-clean, colour-protection etc

 If one-wash is selected as purchase option, the brand, perhaps, Ariel that represents one-wash in the minds of the consumer becomes a choice driver, making other brands other brands irrelevant in the powdered-detergent space.  And this is the reason we are sensitized by Ariel frame to focus on  "One wash"  - a customer-compelling sweet spot, created in the detergent industry.
Amstel Malt  in the same wise, created mind-compelling space, "Low-sugar malt" in  the malt category. This initiative helps Amstel became relevant to sugar-conscious-consumers, the first choice during malt-purchase-decision.
In the mouth-care arena, similarly, Oral-B Toothpaste tells us to consider "strong Teeth" when the need for mouth-wash arises. With this initiative, competitive arguments were not on the radar screen". 
 The examples above demonstrated Intersection Marketing initiative. "They created Market-compelling values people were willing to buy.
 Intersection Marketing  help businesses:
  • Create Customer-compelling values people will be willing to buy.
  • Pioneer new categories or subcategories!
  • Innovate Must-haves,
  • Create relevance
  • Create people-will-be-willing to buy!
  • Exclude competition from purchase option during purchase decisions!
  • Prevent brands from sinking into irrelevance!
  • Drive Customer Loyalty & Relationship!
  • And ultimately marketing success.

For business concepts & Solutions, go to my website!

 

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