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Belkin created Aesthetic Surge Protector and achieved Subcategory Leadership

Belkin created Aesthetic Surge Protector that was a  market-success. For most people, a surge protector is necessary item you buy at a hardware store, and hide behind your PC within a jumble of dust bunnies and cable cords. Yet, one company decided to focus, not only on the utilitarian aspect of the surge protector, but its aesthetic aspect. Belkin corporation's surge protectors organize consumers' workplace and protect their equipment. Its concealed surge protector organizes cables and keeps them out of view with a unique closing cover. By differentiating itself from the average surge protector, which cost about $15, Belkin was charged at $50. This initiative drives customer loyalty and relationship, making Belkin wins by far!

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