Skip to main content

TrendIntelligence Could help you create timley concepts to earn the loyalty of Customers.

Image result for Trends~image

  
TrendIntelligence is a guide to Market-Sensing/Insight gathering. It helps firm constantly attuned to past, current & Future developments in the Business landscape. As enterprises across  industries are besieged by opportunities and constraints from interlinking Societal forces - forces of Trends, changing technologies & Consumer-Behavior; Competition, Government Policies & regulations, and dynamic marketplace - Trend-spotter was developed in response to help firms  pay attention to events in the Business environment.  The objective is to help firms alive to their aims through learning from past, current & Distant Events that might break or make their Businesses. Trend-spotter helps firms keep up with their strategies, attuned to new developments in the Business Landscape. Trend-spotting could begin with key questions as follow:


LEARNING FROM THE PAST

What has been our past blind Spot?

Who were our competitors?

who were our Customers?

What was the cause of our customers' defection?

What prompted our customers migrating across the industry boundaries?

What were our past strengths?

What were our past weaknesses?

What instructive analogies alternative industries offer?

Who is in our industry smart at picking signals and acting on them?

What was the outlook of the PEST [political, Economic, Social, Technological] environment?




ANALYZING/ASSESSING THE PRESENT

What are the forces shaping the existence of our category?

What important signals are we rationalizing away?

What are the mavericks,  defectors/Complaining Customers really telling us?

What are our direct competitors empirically doing?

What are our indirect Competitors really thinking?

How is the Competitive Boundary really shifting?

How are the market-segments evolving?

How are the customer-values changing?

What is happening in the PEST (Political, Economic, Social, and Technological) environment?



ENVISIONING AT THE FUTURE

What future surprise that might really hurt us?

What future opportunities that might really help us?

What emerging technologies could change our game?

Is there any unthinkable scenario that might disrupt our business?

What is the outlook of the PEST (Political, Economic, Social, and Technological) environment?

Comments

Post a Comment

Popular posts from this blog

Is Liberalism under attack?

I believe the answer may be yes. It's yes because two powerful states in Asia: China and Russia have consolidated authoritarian regime, that the end points may not be visible soon.  These two forces are working tirelessly to globalize oligarchy and authoritarianism. Their gospels has been noised abroad. Their influences influences have been displayed in some nations (with pseudo democracy) in the global south,  In Africa, liberal democracy have been badly weaken by the character of people in leadership: abuse of offices, stealing of public funds without questions and necessary punishments, plus rigging of presidential elections, leading to changing fortunes ànd quagmires. Beside, the curent hyper-inflation in Nigeria is blamed on the recent resurgence of Adams Smith and liberal economics doctrines (and partly by loyalty to Washington consensus: policies and insititios designed by the US government to globalize capitalism and it's associated cultural systems). The market is now
Post a Comment
Read more

Sweet Spot

How do you create a digital strategy that involves customers in an energized social community?  How do you create an engaged, active “go-to” website?   Prophet's David Aaaker says, You must change the orientation of marketing from selling the offering, the brand, and firm to becoming an active partner with a shared interest program around a customer’s “sweet spot.” A sweet spot reflects customers’ “thinking and doing” time, beliefs and values, activities and passions, possessions or places they treasure. Ideally, it would be a part of, if not central to, their self-identity and lifestyle and reflect a higher-order value proposition, much beyond the benefits provided by the offering. To illustrate, Pampers went beyond diapers by creating the Pampers Village community that provides a “go to” place for all issues relating to babies and child care. Its five sections – pregnancy, newborn, baby, toddler, and preschooler – all have a menu of topics. Its online commu
Post a Comment
Read more

You can Create New Business Subcategory by altering an establish business category, competes in the pacific northwest, united states, turning the conventional idea of an original category upside down Like Umpqua Bank.

 Umpqua Bank competes in the pacific northwest, united states, turns the conventional idea of brand category upside down. Most consumers would never describe  a bank transaction a soul-satisfying, but Oregun-based  Umpqua Bank   become affiliated with cafe/retail categories in order to establish points-of-difference between itself nd other banks. Its stores offer music, coffee, wifi access, and of course, banking service. About a decade ago,  Umpqua  trailed U.S bank and Well-fargo in market share but later decided to go into new territory: Think bank across with your local Starbucks. No longer called bank or branches, “Umpqua Stores  were designed to stimulate cozy connection between customers, and feature computer cafe with wifi access and branded merchandise, including Umpqua’s own blend of coffee - must-have in the Northwestern United states, a coffee obsessed region. ”  Like starbucks,  Umpqua Bank  made musics part of its product mix. Working with portland’s Rumblefish,
Post a Comment
Read more