Skip to main content

TrendIntelligence Could help you create timley concepts to earn the loyalty of Customers.

Image result for Trends~image

  
TrendIntelligence is a guide to Market-Sensing/Insight gathering. It helps firm constantly attuned to past, current & Future developments in the Business landscape. As enterprises across  industries are besieged by opportunities and constraints from interlinking Societal forces - forces of Trends, changing technologies & Consumer-Behavior; Competition, Government Policies & regulations, and dynamic marketplace - Trend-spotter was developed in response to help firms  pay attention to events in the Business environment.  The objective is to help firms alive to their aims through learning from past, current & Distant Events that might break or make their Businesses. Trend-spotter helps firms keep up with their strategies, attuned to new developments in the Business Landscape. Trend-spotting could begin with key questions as follow:


LEARNING FROM THE PAST

What has been our past blind Spot?

Who were our competitors?

who were our Customers?

What was the cause of our customers' defection?

What prompted our customers migrating across the industry boundaries?

What were our past strengths?

What were our past weaknesses?

What instructive analogies alternative industries offer?

Who is in our industry smart at picking signals and acting on them?

What was the outlook of the PEST [political, Economic, Social, Technological] environment?




ANALYZING/ASSESSING THE PRESENT

What are the forces shaping the existence of our category?

What important signals are we rationalizing away?

What are the mavericks,  defectors/Complaining Customers really telling us?

What are our direct competitors empirically doing?

What are our indirect Competitors really thinking?

How is the Competitive Boundary really shifting?

How are the market-segments evolving?

How are the customer-values changing?

What is happening in the PEST (Political, Economic, Social, and Technological) environment?



ENVISIONING AT THE FUTURE

What future surprise that might really hurt us?

What future opportunities that might really help us?

What emerging technologies could change our game?

Is there any unthinkable scenario that might disrupt our business?

What is the outlook of the PEST (Political, Economic, Social, and Technological) environment?

Comments

Post a Comment

Popular posts from this blog

What is Biri marung?

Biri marung" is a term in Chewa/Nyanja, a language spoken in Zambia, Malawi, and parts of Mozambique. It directly translates to "hyena in the sky" or "flying hyena.  It is often used in folklore and traditional beliefs in African cultures to refer to supernatural beings or mysterious occurrences, particularly those associated with witchcraft or spirits. In music, "Biri Marung" is a popular Amapiano track released in November 2024 by South African artists Mr Pilato, Ego Slimflow, and Tebogo G Mashego, featuring Sje Konka, Focalistic, DJ Maphorisa, Scotts Maphuma, and CowBoii.  The song has gained significant attention, with its official audio available on YouTube.  Additionally, it has been featured on various music platforms, including Apple Music.  The track has also inspired dance challenges and covers on social media platforms like TikTok, contributing to its viral status.  "Biri Marung" has been recognized for its impact in the music industry...
Post a Comment
Read more

The world needs the Gifts and Skills that only you have

 TAP THE UNTAPPED. RELEASE THE RESERVOIR. Learn more at the Ransford Online School. Your life has the potential to fulfill your purpose. If, however, you imprison that potential, you rob your life of its purpose and fulfillment.  You and every other individual on this planet possess an awesome treasure. Too much of this treasure is buried every day, untapped and untouched, in the cemeteries of our world.  Much talent, skill and creativity have been lost to the world for want of a little courage. Many obscure men and women enter eternity pregnant with potential, with a still-born purpose. Living with ability brings responsibility. Dying with ability reveals irresponsibility. Everything in creation was designed to function on the simple principle of receiving and releasing. Life depends on this principle.  What if the plants refused to release the oxygen they possess or if we human beings refused to release the carbon dioxide we produce?  The result would be chaos...
Post a Comment
Read more

The Seventh Generation of Computers

After the sixth generation of computers, which focuses on artificial intelligence (AI), quantum computing, and nanotechnology, the next generation will likely explore seventh-generation computers or beyond. These might include: 1. Quantum Computing at Scale Fully functional and accessible quantum computers capable of solving complex problems exponentially faster than current computers. 2 . Bio-Computing Computers that integrate biological components, such as DNA-based processors or neural tissue, mimicking human brain functionality. 3. Artificial General Intelligence (AGI) Computers that exhibit human-like cognitive abilities, understanding, learning, and reasoning in a general, adaptable way. 4. Neural Interfaces Direct brain-to-computer communication, allowing seamless interaction with technology using thoughts alone. 5. Molecular and Optical Computing Advanced technologies using light (photons) or molecules for faster, energy-efficient processing. 6. Self-Evolving Systems Machines t...
Post a Comment
Read more