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7 Trends to watch in 2024

We approaching the end point of the year 2023. We are witnessing intensification of globalization. Unless there is another major global crisis that surpasses the 2008 Global Financial Crisis, globalization dynamics will further intensify. With the ICT revolution still in full swing, we can expect in 2024 going forward, the emergence of new communication devices that are not even imaginable today. Globalization id intensifying digitalization of social relationships. The dark side of this dynamic is the decline of face-to-face interactions and physical contact–two basic human qualities that foster a strong sense of community among people.

 Here are  7 trends to observe in the year 2024. 

1. The Long Tail Persists: As the global economy has gone on long tai, the future of business remain the selling of less of more, such that micro ggs online would dominate and recieve hits.

2. Marketing with Psychographics will dominate: Marketing that would earn customer loyalty and relationship must comply with Psychographics rather than demographics or geographics.. Geographic marketing saw a demise recently as the internet has dismantled and  eliminated local boundaries....

3. Renewable energy products will increase: In consumer electronic space, renewable energy products would be mass produced attuned to growth in consumer demands.

4. Expansion of Space convergence: the growth of technology at this time has open ways for electronics to interact such that a particular consumer electronic gadgets would have to communicate and interact with others in a different category. This would expand the convergence of industries.

5.  Subcategory Marketing: One way to win with customers going forward  isto create must-have that represent a space where consumers have choices. 

6. Growth of digital finance: The use of mobile apps on gadgets to run banking and  manage finance would increase. Micro-product-market-fit will increase in 2024.

7. Clash of Civilizations would reduce: As most cultures around the have experience the pains of war, crisis and violences in this post-modern world, most people would resolve to peace in relating with one another, and this would result in rapid decline in clash between and among civilizations.But political decay would rise incremental in the global south.

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