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Scent matters

What is in this for innovators?
The lesson for innovators is that appealing to the sense of smell can significantly enhance product experiences. Developing products with pleasant scents or incorporating aromas that align with consumer preferences can create a positive and memorable impression. Innovators should recognize the influence of sensory elements, like fragrance, in consumer perception and strive to integrate such features into their products for a more immersive and satisfying user experience.
Scent matters. Malizia and other perfumes  great examples. 

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