Innovating Product or Concept that Expands the Boundary of its Category attuned to trends drive success! Packaging yogurt in Go-Gurt's colorful nine-inch tube attuned to "Eat-On-Go Trends , helped Yoplait, a subsidiary of General Mills Inc., forged ahead of Danone SA 's Dannon, a brand that Yoplait had trailed for decades. Go-Gurt's tube changed what parents were buying, making yogurt easier and more fun for kids to eat. Similarly, the invention of cereal bars, in response to a society on the run, succeeded in changing where and how consumers bought and ate cereal.
Publishes eclectic topics on human worldviews; Marketing including desires; needs, wants; aspirations, choices, preferences, lifestyles, behaviours, values; social constructions, trends, culture, politics, religions, ---- and ultimately human perspectives. John teaches online at the Ransford Global Institute: https://ransford.yolasite.com/