Innovating Product or Concept that Expands the Boundary of its Category attuned to trends drive success! Packaging yogurt in Go-Gurt's colorful nine-inch tube attuned to "Eat-On-Go Trends , helped Yoplait, a subsidiary of General Mills Inc., forged ahead of Danone SA 's Dannon, a brand that Yoplait had trailed for decades. Go-Gurt's tube changed what parents were buying, making yogurt easier and more fun for kids to eat. Similarly, the invention of cereal bars, in response to a society on the run, succeeded in changing where and how consumers bought and ate cereal.
John writes on trends, worldviews, lifestyles, and human behavior, exploring how people think, choose, and live. His work spans innovation, values, politics, religion, and philosophy, with a strong focus on culture, everyday life, and social change— examining alterations in the pattern of society. In addition to writing, John directs online programs at Ransford Global Professional Development LLC: https://ransford.yolasite.com/