John Iduh Blog

The Calendar helps us to count days, weeks, months and years. In truth it helps us stay organized because we have chosen to believe and live with and by it.  Calendar made us believe that Today is the first day of this year. But I can't see any evidence of the first. What I am seeing is a mere belief in abstract. The sun, day and night remains the same. 

Nigeria precisely has been a state where moneybags are lionized while hard workers wail. Top politicians loot billions of money and go free without a strong Institution to punish them. But the Nigerian prison yards are harboured majorly by the poor  that were sentenced by stealing a mere bottle of beverage, mobile phones, biscuits and other insignificant things. On this day, (31st December, 2023) the Governor of the Benue state, Rev. father Hyacinth Alia changed the misfortune of 12 prisoners, by granting them pardon....

The pioneers of calendar did a great work to help us start organized. But they were liars. Bunch of liars. They lied because they can't proved to us how Today must be 31st of December. They could only used their arrangents. The air, sun, day and night, and the atmosphere remain how the were created.

We approaching the end point of the year 2023. We are witnessing intensification of globalization. Unless there is another major global crisis that surpasses the 2008 Global Financial Crisis, globalization dynamics will further intensify. With the ICT revolution still in full swing, we can expect in 2024 going forward, the emergence of new communication devices that are not even imaginable today. Globalization id intensifying digitalization of social relationships. The dark side of this dynamic is the decline of face-to-face interactions and physical contact–two basic human qualities that foster a strong sense of community among people.  Here are  7 trends to observe in the year 2024.  1. The Long Tail Persists : As the global economy has gone on long tai, the future of business remain the selling of less of more, such that micro ggs online would dominate and recieve hits. 2. Marketing with Psychographics will dominate: Marketing that would earn customer loyalty and rela...

Semiotics helps us to understand signs and symbols and their interpretation. It explores how meaning is created and communicated through various systems of signs. Semiotics has several concepts including: Signs and Symbols :    - Signs : Elements (or signs) that stand for something else. Hearing a sound of footsteps at midnight around your house......Signs are divided into "signifiers" (the form the sign takes) and "signified" (the concept the sign represents).    - Symbols : Signs with culturally agreed-upon meanings, often arbitrary in their association with the signified. Semiotic Elements:    - Syntagm : The arrangement of signs in a sequence. Example, a banks operate in buildings, offer account opening, fund withdrawal, ATM, loan and payment of utilities.    - Paradigm : The set of alternative signs that could occur at a particular point in a syntagm. A mobile or digital bank operates banking but doesn't require buildings. 3. Semiotic Modalit...

"Looking up to" someone refers to admiring or respecting them, often considering them as a role model. It implies seeking inspiration, guidance, or motivation from their qualities, achievements, or character. Looking up to someone can be a source of inspiration and motivation. Is there a specific person you admire or aspire to be like, or listen to? All these aren't what I am talking about. What I am saying is: can your, your organization, your neighborhoodot colleagues depend on you for a specific counsel so they could find ways forward? Can the world look up to you and search for a skill you already have to get a problem solved going forward? It matters when someone looking up to you!

What is in this for innovators? The lesson for innovators is that appealing to the sense of smell can significantly enhance product experiences. Developing products with pleasant scents or incorporating aromas that align with consumer preferences can create a positive and memorable impression. Innovators should recognize the influence of sensory elements, like fragrance, in consumer perception and strive to integrate such features into their products for a more immersive and satisfying user experience. Scent matters. Malizia and other perfumes  great examples. 

The lesson for innovators is that speed can be a compelling factor for consumers. Products or services that offer faster solutions, whether in terms of performance, delivery, or efficiency, tend to attract and retain customers. In a fast-paced world, prioritizing speed in innovation can enhance consumer satisfaction and drive purchasing decisions. Speed matters: Swift offers 4G LTE internet services. Opay leverages 5G technology to deliver faster fun fund transfer. With this, Opay has acquired over 40 million Nigerians, having the app onboarded.

What is lesson for innovators? Good packaging is a silent salesman. The lesson for innovators is that creative packaging can significantly influence customer appeal. Utilizing vibrant and unique packaging, like a colorful tubes for yogurts, captures attention and enhances the product's marketability. Innovation in presentation can be a powerful tool in attracting and retaining customers.

Years ago, Eat-on-the go trend led yoplait developed gogurt. Indeed, the "eat on the go" trend inspired Yoplait to innovate, resulting in the development of Go-Gurt. Recognizing the consumer need for convenient, portable snacks, Yoplait's Go-Gurt capitalized on the trend by offering yogurt in squeezable tubes, making it easy for people to enjoy yogurt while on the move. This adaptation to consumer lifestyles showcases the importance of aligning product development with evolving trends and preferences. What is the lesson for innovators? The lesson for innovators is to stay attuned to evolving consumer trends and adapt products to fit changing lifestyles. Yoplait's success with Go-Gurt highlights the significance of aligning innovation with the "eat on the go" trend, demonstrating that meeting the demands of convenience and mobility can lead to product success in the market. Innovators should continuously analyze consumer behaviors and preferences to create pr...

Communicate what they want to hear Simplified the process of getting something  Tell that what they were ready to hear Promised them a better tomorrow Introduce so benefits in-use- experience Offer reward after-use experience Display who have used it that works Let someone says it works. Show the processes and about how it works 

A male local movie actor was facing wahala (serries of problems) in his marriage. He went to a local TV stations to discuss the matter. The TV presenters were only busy asking him to talk more on the issue. The actor ended  up embarrassing himself, exposing his family and creating future insults for his wife and the children  . What is the lesson? Never take your little child to a gynaecologist but a pediatrician when he gets sick. If you are seeking a marketing solution from an accountant when your marketing sucks, that amplifies  the problem (the wahala).

Every year, on the 25th of December, the christian world connect to mark and share joyfully the gladness of the season: love, gifts, messages and wishes. It's good It's fine And it's nice. Worth celebrating the birth of the Messiah, because Jesus Christ was so generous until he gave himself in our place. But have we for once celebrated the air we breath or water that keeps us alive? Happy Christmas!

Religious has so dominated our minds that we find ourselves accusing the devils almost always. We push the blame on the devil when we have made some wrong decisions that: Rob us progress Put us on Financial weak zone Make us feeling to quit the marriage Getting a job that bring us unhappiness And more. The scorpion in this photo was killed by an African woman beside her bed. She came on the social media accussing the devil for presence of the scorpion. Her religious minded followers joined commenting and insulting the devil. Empirically, the house might not have been fumigated for some extended times. Secondly, it might be a new, developing estate surrounded by bushes that enables the scorpion to live in her room. Blaming the devil unjustly, to me, is a blind religion 

Riders ride bikes to convey passengers and passersby.Shadows diplay .and illuminate...but the eaten-soles of applicant shoes never unveiled 

In recent days a political crisis begun in state in Africa. A fight between a Successor and his predecessor (governors). After some weeks, 27 members of the state congress decamped to the opposition party. Only five members were left to support and work with the state governor. Our anger, and a move to prevent the opposite from gathering to impeach the sitting governor, the governor orders that state Assembly complex be demolished. Five bulldozers were deployed. The building went down. In few hours the state governor presented 2024 budget before the loyal 5 members of the congress.  Press conference followed. The press asked the sitting governor if he could explain the forces that led to the demolition of the congress building. Then He said: " He saw that the state congress building had worn out, needing renovation.... that was his reason for deployed buildozers to do the needful ". The fact is everyone tells stories. But the ones we choose to believe are those that matter is...

Do this: When you eat food or drink a kind of beverage, that makes you notice or experience a symptom of a kind of disease or sickness. Do you need a doctor?  Not now! Not immediately  Stop eating the triggering foods. Avoid drinking the triggering beverages. And the symptoms would checkout!

The third has some skills that keep them poor and few individuals rich: 1. Home video production 2. Singing aimless songs 3. All forms of entertainment 4. Zero passion for better technologies. With these, the third flourishes in poverty.

This seems a religion but it works. I have practiced it. Two of my friends too.  1. Pray: Talk to the almighty power above human about your desires that you don't have sufficient abilities or finance to address. 2. See: open your mind eyes to see and imagine how you want it accomplished. Lighten up your imagination. See it done from within you. Settle it in your mind. 3. Give a seed-offering: Pick a small amount of money and put it in an envelop. Attach your faith to it and thank God. Give it to beggers or to a humanitarian organizations to support expand their works.  Watch and see the result coming!

Every stimulus prompts us to respond. This means there is space between stimulus and response. In this gap, we need will-power to choose how we respond: Reply those that have insulted and criticized us or leave them with their opinions. Go to the wine bar to spend that little saving on drinking or keep it for the next better expenditure. Concede defeat when lost a poll / election or refusing to quit inspite of public rejection. Choosing to feel sad and remain in low a spirit in blue days/when we're hurt, or rejoicing to shut the sorrow down. We have freedom to choose a course of action, even in the face of ambiguities, complexities and difficulties. Our growth lies in how we utilize opportunity cost: sacrifice and trade-offs.

The emergence of Rev Fr. Hyacinth Iormem Alia as the governor of Benue State is a rare opportunity presented to the masses of the state to witness unprecedented dividends of good governance; since the commencement of the 4th Republic (1999 to date).   Benue, a state in Nigeria richly endowed with both human, and natural resources has over the years suffered outright neglect in all facets due to a lack of genuine will, and commitment to doing the right things on the part of her leaders. IF YOU ARE PASSIONATE ABOUT AGRICULTURAL BUSINESS INVESTMENT, AND OTHERS YOU CAN VISIT BENUE STATE IN NIGERIA TO FOR FEASIBILITY STUDIES.  As a result of this, a significant number of the Benue masses have in the past lost confidence, and trust in successive administrations in the state. However, the hope of the people was rekindled when the reverend gentleman decided to vie for the office of the governor of Benue State in the 2023 governorship election. A project which started like a joke ...

A pastor Danger us a holy-sinner! He goes to church every Sunday. But returns to commit all manners of sin from Mondays to Saturdays

In Nigeria especially the state of Benue, it's apparent that politicians lie alot. They promise the citizens heavens on earth but will rarely accomplish their promises.  On the contrary, one man chooses to change the story and experiences. His name is Rev. Father Hyacint Alia  For more than three decades the Benue state in Nigeria suffered uncared leadership: non-payment of the civil servant salary, bad roads, zero electricity, poor transportation and healthcare facilities, inspite of billions of money received from federal allocation for development and others. In the last six months, Rev. Father Hyacinth Alia won the gubernatorial election. The entire Benue citizens were agog. Between May 2023 and this date, the Governor has surprised the citizens with these programs: 1. 100 18 seaters buses to convey people to their various destinations 2. 16 roads reconstructed into local communities 3. 20 streets rehabilitated in the state capital 4. Installation of MRI machines and oth...