John Iduh Blog

   Trend Intelligence is a guide to   Market-Sensing/Insight gathering. It helps firm constantly attuned to past, current & Future developments in the Business landscape. As enterprises across  industries are besieged by opportunities and constraints from interlinking Societal forces - forces of Trends, changing technologies & Consumer-Behavior; Competition, Government Policies & regulations, and dynamic marketplace - Trend-spotter was developed in response to help firms  pay attention to events in the Business environment.  The objective is to help firms alive to their aims through learning from past, current & Distant Events that might break or make their Businesses. Trend-spotter helps firms keep up with their strategies, attuned to new developments in the Business Landscape. Trend-spotting could begin with key questions as follow: LEARNING FROM THE PAST What has been our past blind Spot? Who were our comp...

                                                                        Small-Segment Marketing   helps firms become leaders in small markets by specializing and targeting at profitable Niches, a narrowly defined customer group with little or no interests to larger firms . Small-Segment Marketers has three tasks: Creating Micro-segments Expanding Micro-segment Protecting Micro-segments A firm entering new market should initially aim at micro-segment, rather than targeting the broad market.   What does a Small-segment Market Look like?. A small segment market is fairly small, but has size, ...

A lliance in Motion Global developed: C24/7 attuned to Trends Immune Boosting C24/7 Natura-Ceuticals contains the most number of anti-oxidants with approximately 22,000 phytonutrients in one product. The ingredients of C24/7 work in “synergy” to produce the maximum result for your body, making it the most potent anti-aging product in the history of supplementation. C24/7 is the new breakthrough in food supplements; a unique and patented formulation that delivers the highest amount of anti-oxidants and phyto-nutrients. C24/7 is packed with benefits for different needs, from controlling blood sugar and cholesterol, to healthy blood circulation and sexual vitality. For Business Concepts, Models & solutions, go to my website!

  After reading this text, Join Ransford Education Online to get more KASAPREKO Introduces Alomo Bitters attuned to Dual-trends in the use of Hot-Drinks plus Herbs. Dual-trend in the in Hot-Drinks and the use of herbs led KASAPREKO, a Ghanaian based alcoholic manufacturer, introduces Alomo Bitters. Alomo Bitters   is a herbal alcoholic product made from carefully chosen tropical plant extracts and very well known for its proven medicinal values. It has its roots in the traditional herbal industry that is meticulously researched by the Centre for Scientific Research into Plant Medicine a World Health Organization affiliate, based at Mampong Akuapem in the Eastern region of Ghana. Alomo Bitters   – A herbal based drink, is not just any ordinary alcoholic drink. With its origins from Ghana, Alomo Bitters is made from carefully selected tropical plant extracts which forms part of a secret recipe. It’s popular ...

Drinking-on-the-go trends led beverage manufacturers introducing Plastic and Can Beverages in categories and subcategories; and line extensions : Canned-Malt Plastic-Malt Plastic-Coke Canned-Coke etc. For business solutions, go to my website!

  Chinalife Introduced “Ultra Slim Tea” Attuned to Fat-conscious Trends! Chinalife, born in 2007,  felt that the concept of natural healthy living with herbs and tea had, for far too long, been thrown together with images of perfectly pure people restricting themselves from indulgence.  With such reason in mind,  Chinalife  introduced  Ultra Slim Tea,  a high grade herbal tea traditionally used to help reduce weight & regulate blood fat levels - an effective and natural way to lose weight.  Ultra Slim Tea  can be infused up to 3 times simply by adding fresh water. Ultra-Slim -Tea defines a  market space!   For business concepts & Solutions, go to my website!

Intersection Marketing   was designed to help businesses align to markets through insights from Business Intelligence. It aims to help firms Create Customer-compelling values that define what people would-be-willing -to-buy. With Intersection Marketing , firms stand the chance of succeeding successfully!  Consider a Person looking for detergent powder for washing clothes. Such person has several options as objects of choice decision:    One-wash Stain-removal Sparktly-clean, colour-protection etc   If one-wash is selected as purchase option, the brand, perhaps, Ariel that represents  one-wash  in the minds of the consumer becomes a choice driver, making other brands other brands irrelevant in the powdered-detergent space.  And this is the reason we are sensitized by Ariel   frame to focus on    " One wash"     - a  customer-compelling sweet spot, created in the detergent ind...

  Intersection Marketing has the potential to help businesses drive customer-following. This is because, my observation of the business landscape has clear evidence that:    "a firm could develop great marketing supported by large budgets but will not make a dent or even move a needle unless it creates customer-compelling space that that define what people want; unless a new competitive arena in which the competitors were not effective emerged; and unless it create market space that opens some defining gaps from competition. Then success could be dramatic in terms of sales, profits, and market position".    In the Nigerian Telecomm space, Etisalat demonstrated  Intersection Marketing :   Etisalat Nigeria created Easycliq attuned Browsing-on-the-go trend . Amstel leveraged Sugar Conscious Trend to create Low-sugar Malt Yoplait matches its yogurt-Producing  to Eat-on-the go Trends resulting in  ...

  In 2002, Electrolux was facing a rapidly polarizing appliance market. At one end, low-cost Asian companies such as Haier, LG and Samsung were applying downward price pressure. At the other end, premium competitors such as Bosch, Sub-zero and Viking were continued to grow at the expense of the middle-of-the-road brands. Electrolux new CEO Hans Straberg who took over the reins decided to rethink Electrolux customers’ wants and needs. Rather than accepting the stratification between low and high, Straberg  segmented the market according to the lifestyle and purchasing patterns of about 20 different types of consumers – unveiling 20 product positions. Electrolux then started marketing its steam ovens to health-oriented consumers and its compact dishwashers developed for smaller kitchen to broader consumer segment interested in washing dishes more often. To companies finding themselves in middle-market trap,  I offer this words of advice:   Start with you...

Belkin created Aesthetic Surge Protector that was a  market-success. For most people, a surge protector is necessary item you buy at a hardware store, and hide behind your PC within a jumble of dust bunnies and cable cords. Yet, one company decided to focus, not only on the utilitarian aspect of the surge protector, but its aesthetic aspect. Belkin corporation's surge protectors organize consumers' workplace and protect their equipment. Its concealed surge protector organizes cables and keeps them out of view with a unique closing cover. By differentiating itself from the average surge protector, which cost about $15, Belkin was charged at $50. This initiative drives customer loyalty and relationship, making Belkin wins by far! Would you like to to talk to me regards business concepts & Solutions, go to my website!

  Diaspora Marketer Who would help  your brands break into foreign markets avoiding the often unfeasible attempt to build a brand on foreign shores from Zero? Try Diaspora Marketer! Diaspora Marketer is package of soution designed to help you   devise marketing program  targeted at Diasporas or consumer groups living away from their birth countries . It will assist you market your brand to a group that is familiar with and has an affinity for offerings that come from their home countries. When that group provides a sales base, it gradually expands to people connected to the diaspora and finally to a broader market. This strategy avoids the often unfeasible attempt to build a brand on foreign shores from zero. Would you like to to talk to me regards business concepts & Solutions, go to my website!   More solutions like this available at your Business landscape M y website! For advice on Diaspora Marketing , Text  Me! ...

  Fram ing Artist Fram ing Artist does it! Framing Concepts , if turns out, can affect how a people perceive, talk about, develop attitudes toward, and, ultimately, buy and use your products. Framing matters because it influences thinking, perceptions, attitudes and behavior towards brands. Ariel, competing in the detergent space explains that “1Wash” is what consumers should consider as a choice option. Oral B tells us to go for “Strongth-Teeth” when the need for mouth wash arises. Amstel Malt delivers “Low-Suger” to the diabetic conscious group. More solutions like this available at your Business landscape M y website!   To create Mind-winning Frames that will resonate with your market s , Text to me!