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Marketing is a work of Change

CHANGE SOMEONE. CHANGE THE WORLD. Marketing is obvious all around us. From the very moment before you opened this brief, you’ve been inundated by marketing. You learned to read from the logos and signs on the side of the road, commercial vehicle drivers calling passengers going to various places, and you spend your time and your money in response to what marketers have paid to put in front of you. Marketing, more than a lake or a forest. It’s the landscape of our modern lives. Because marketing has been done to us for so long, we take it for granted. Like the fish who doesn’t understand water, we fail to see what’s actually happening, and don’t notice how it’s changing us. It’s time to do something else with marketing. To make things better. To cause a change you’d like to see in the world. To grow your project, sure, but mostly to serve the people you care about. The answer to just about every question about work is really the question. Who can you help to change? And what you are doing is for who? ALL FORWARD MOTIONS EXIST TO MAKE CHANGE HAPPEN • Barbers change us to look better • Food servers change us from hunger • Cosmetics change the look of our skins • Toothpaste changes our mouths-condition in the morning • Transportation moves us from one place to another, and this a change too If you are not bring us change, there is no need to show up in the workplace. Help a blind to cross busy roads. Cloth the unclothed. You will never make an impact until you make change happen. Who can you change? Who can you help? Get more insights at Ransford

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